Micah E.
Klaviyo Email Marketing | Shopify Email & SMS Flows | Lifecycle Expert
139% increase in automated revenue for Shark Tank's Beardbrand. 148% growth in email and SMS for Years, the John Mulaney-backed wellness brand. That is the work. Recent results from Klaviyo email marketing rebuilds I led for DTC Shopify brands: - 𝟭𝟯𝟵% increase in automated revenue for Beardbrand (Shark Tank men's grooming brand) - 𝟭𝟰𝟴% growth in email and SMS for Years (John Mulaney-backed, now in hundreds of retail stores) - $𝟱𝟱𝗞 monthly recurring revenue added for Emmafy in 60 days - 𝟭𝟴𝘅 return on investment for The Sleepy Sloth in the first month - 𝟯𝟬+ Shopify brands served. 𝟭𝟬𝟬% Job Success Score on Upwork. 𝗧𝗼𝗽 𝗥𝗮𝘁𝗲𝗱. Certified Klaviyo Partner. "Working with Micah and Insendo transformed our Klaviyo setup - new flows, fixed segments, and a 15%+ lift in open rates. Within a month, their work drove $20K+ in revenue and an 18x return on investment. Fast, responsive, effortless." - Arien Breece, CMO of The Sleepy Sloth I turn underperforming Klaviyo accounts into predictable revenue channels for Shopify brands. Most accounts I take over are leaking revenue in three places at once: deliverability, flow architecture, and segmentation. The Klaviyo rebuild that took Emmafy from a stale list to $55K per month fixed all three at the same time, in 60 days, with no rebrand and no redesign. The same pattern drove 139% automated revenue lift for Beardbrand and 148% email and SMS growth for Years during their brand relaunch. That is the work: find the leak, fix the leak, then build the missing Klaviyo flows on top. Recent Klaviyo email marketing flagships: Years (the wellness brand backed by John Mulaney): full email and SMS retention system rebuild during their major brand relaunch. 91% subscriber list growth, 148% growth in email and SMS revenue, 50% average open rate. Now in hundreds of retail stores nationwide. Beardbrand (Shark Tank men's grooming brand): doubled down on Klaviyo automation. Backend and post-purchase Klaviyo system overhaul. 139% increase in automated revenue, 220% increase in flow recipients, 65% average open rate. Emmafy (Shopify DTC brand): full Klaviyo rebuild covering welcome, abandoned cart, browse abandonment, post-purchase, and weekly campaign calendar. $55K monthly recurring revenue added in 60 days. The Sleepy Sloth (DTC pajama brand): complete Klaviyo email overhaul with high-converting flows, smarter segmentation, and optimized capture. 100% subscriber list growth, 78% increase in flow conversion value, 18x return on investment in the first month. Aged & Ore (DTC beverage brand): Klaviyo email campaign overhaul and flow rebuild covering key gap analysis and lifecycle architecture. 𝗪𝗛𝗔𝗧 𝗜 𝗗𝗢 Klaviyo flow architecture: welcome series, abandoned cart, browse abandonment, post-purchase, win-back, replenishment, VIP, and lifecycle nurture flows. Built and rebuilt for Shopify brands, all wired against Klaviyo predictive segments. Klaviyo campaign strategy: weekly campaign calendar, segmentation logic, A/B testing, send-time optimization, content cadence by buyer segment. Klaviyo deliverability: domain warm-up, sender reputation rebuild, list hygiene, suppression management, inbox placement. Klaviyo SMS: full SMS program build out, two-channel orchestration with email marketing, compliance-aware opt-in flows. Mailchimp to Klaviyo migration: list import, flow rebuild, audience reset, attribution stitching, no revenue gap during the cutover. Klaviyo email marketing audit: 90-minute deep-dive, written summary, prioritized fix list, projected revenue uplift band. 𝗪𝗛𝗢 𝗜 𝗪𝗢𝗥𝗞 𝗪𝗜𝗧𝗛 Shopify brands doing $50K to $5M in monthly revenue. Strongest fit: DTC product brands where email marketing should be doing more but is not. Brands that have outgrown Mailchimp or Omnisend and need a Klaviyo migration. Brands with stale Klaviyo flows that have not been touched in a year or more. Brands hitting a deliverability wall who need a full Klaviyo rebuild. Founders who want one operator running the email and SMS program. 𝗠𝗬 𝗣𝗥𝗢𝗖𝗘𝗦𝗦 Days 1 to 7 - The Deep Dive: full Klaviyo audit, brand voice analysis, customer research, deliverability assessment. Output is a written summary, prioritized fix list, and revenue uplift band. Days 7 to 45 - The Build: 8+ high-converting flows, optimized pop-up forms, 3 to 4 strategic campaigns per week, full Klaviyo automation backbone wired to predictive segments. Days 45+ - The Optimization: continuous testing, performance-driven refinement, A/B iteration. The Klaviyo system gets smarter and more profitable over time. Message me for a Klaviyo email marketing audit before committing. I can usually turn one around in 24 hours, and it tells you honestly whether email is the right lever for your Shopify brand right now.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $6.9k
$1.4k in the last 6 months
Across 19 contracts
Earnings, last 30 days
Skill rankings: Top 7% in Content Writing
Ranked by MRR among everyone on Upwork with the skill.
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