He Y.

· Video Content Creator specializing in Chinese social media platforms such as Douyin, Xiaohongshu, and Bilibili · Skilled in end-to-end content creation including strategy, scripting, filming, and editing · Extensive experience with cross-border social media operations and deep understanding of Chinese market user preferences and algorithms · Grew an education client's Chinese social media presence from zero to 8,000+ followers in just 3 weeks, while successfully launching paid courses on a digital learning platform and building an end-to-end marketing funnel that converts video engagement into course sales · Produced viral videos with over 400K views and 10K+ likes, contributing to the client’s course sales