Natalia Z.
Graphic Designer | Expert in Branding & Presentation Design
I’m Natalia, a graphic designer with 6+ years of experience crafting visual identities and presentations that are both strategic and story-driven. My work focuses on creating designs that resonate, connect, and endure. Specialties: – Brand identity systems – logos, typography, color palettes, and brand guidelines – Presentation & data design – turning complex information into clean, compelling visuals – Hospitality design – menus, signage, packaging, and branded assets that elevate experience – Creative direction – guiding startups and non-profits through branding that balances storytelling with strategy Approach: I blend brand-focused storytelling with a modern, clean aesthetic, designing identities that feel intentional and human—balancing clarity, emotion, and purpose in every detail.
Earnings and projects
An estimate from an earlier read
Last 6 months: $12k
Billed in all: $28,098$28k
$4k in the last 6 months
Across 27 contracts
Earnings, last 30 days
No data since Nov 5, 2026.
Skill rankings: Top 2% in Menu Design
Ranked by MRR among everyone on Upwork with the skill.
- #8Menu Design378 freelancers · 🇺🇸 #3Top 2%🇺🇸#3 of 53
- #118Brand Guidelines2,070 freelancers · 🇺🇸 #39Top 6%🇺🇸#39 of 318
- #129Flyer Design3,696 freelancers · 🇺🇸 #40Top 3%🇺🇸#40 of 524
- #179Brand Identity Design3,030 freelancers · 🇺🇸 #48Top 6%🇺🇸#48 of 369
- #283Brand Strategy3,282 freelancers · 🇺🇸 #118Top 9%🇺🇸#118 of 1,086
- #359Adobe InDesign8,231 freelancers · 🇺🇸 #128Top 4%🇺🇸#128 of 2,015
- #382Presentation Design6,690 freelancers · 🇺🇸 #138Top 6%🇺🇸#138 of 1,464
- #514Branding9,059 freelancers · 🇺🇸 #183Top 6%🇺🇸#183 of 2,112