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Natalia Z.
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Natalia Z.

Graphic Designer | Expert in Branding & Presentation Design

I’m Natalia, a graphic designer with 6+ years of experience crafting visual identities and presentations that are both strategic and story-driven. My work focuses on creating designs that resonate, connect, and endure. Specialties: – Brand identity systems – logos, typography, color palettes, and brand guidelines – Presentation & data design – turning complex information into clean, compelling visuals – Hospitality design – menus, signage, packaging, and branded assets that elevate experience – Creative direction – guiding startups and non-profits through branding that balances storytelling with strategy Approach: I blend brand-focused storytelling with a modern, clean aesthetic, designing identities that feel intentional and human—balancing clarity, emotion, and purpose in every detail.

🇺🇸Citrus Heights, United States$50/hr100% JSS5.00 (13)Since Mar 2023

Earnings and projects

MRR (estimate)
≈$2k

An estimate from an earlier read

World#22,754 / 412k
🇺🇸Country#4,949 / 62.1k
Revenue, last 30 days
$1.6k

Last 6 months: $12k

World#27,691 / 412k
🇺🇸Country#4,987 / 62.1k
Total earnings
$27k

Billed in all: $28k

World#118,111 / 412k
🇺🇸Country#20,142 / 62.1k
Per project
$1.1k

$4k in the last 6 months

World#115,079 / 412k
🇺🇸Country#19,609 / 62.1k
Projects, last 6 months
3
33% fixed67% hourly
World#66,479 / 412k
🇺🇸Country#8,998 / 62.1k
Projects in all
24

Across 27 contracts

74% fixed26% hourly
World#116,630 / 412k
🇺🇸Country#17,080 / 62.1k

Earnings, last 30 days

$28.1k+$1.5k earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$26k$27k$28k$29kOct 8Oct 23Nov 7

No data since Nov 5, 2026.

Skill rankings: Top 2% in Menu Design

Ranked by MRR among everyone on Upwork with the skill.

  1. #8Menu Design378 freelancers · 🇺🇸 #3Top 2%
  2. #118Brand Guidelines2,070 freelancers · 🇺🇸 #39Top 6%
  3. #129Flyer Design3,696 freelancers · 🇺🇸 #40Top 3%
  4. #179Brand Identity Design3,030 freelancers · 🇺🇸 #48Top 6%
  5. #283Brand Strategy3,282 freelancers · 🇺🇸 #118Top 9%
  6. #359Adobe InDesign8,231 freelancers · 🇺🇸 #128Top 4%
  7. #382Presentation Design6,690 freelancers · 🇺🇸 #138Top 6%
  8. #514Branding9,059 freelancers · 🇺🇸 #183Top 6%