Karla M.

I help international companies create, localise, optimise and analyse content — and turn complex data into clear, practical business insights. With more than 10 years of experience, I have worked on over 15,000 pages across writing, editing, localisation, SEO, quality assurance and CMS publishing. I support projects ranging from individual articles and proofreading assignments to multilingual content operations, editorial roadmaps and large-scale website localisation. My content and SEO services include: - SEO articles, landing pages, guides, reviews and website copy - Editing, proofreading, fact-checking and editorial QA - Portuguese, Spanish, English and French translation and localisation - Portuguese-, Spanish-, English- and French-language writing, editing and content adaptation - Keyword research, search-intent mapping and competitor analysis - Content briefs, editorial calendars, content audits and roadmaps - WordPress and CMS publishing, metadata, internal linking and on-page SEO - Writer management, workflow documentation and scalable editorial processes I have extensive experience with international and regulated industries, including iGaming, betting, crypto/Web3, finance, technology, B2B and travel. I adapt content to local terminology, audience expectations, search behaviour, compliance requirements and commercial goals instead of relying on literal translation. Alongside my content work, I take on practical data analysis projects. I use Excel, Google Sheets, SQL, Python, BigQuery and Tableau to clean and validate datasets, analyse trends, track KPIs, create visual summaries and translate findings into clear recommendations. My analytical work is particularly valuable for content performance, SEO opportunities, market research, competitor analysis and international expansion. I also accept standalone projects involving data cleaning, spreadsheet analysis, SQL queries, reporting and data visualisation. My background in web development helps me work comfortably with WordPress, HTML/CSS, structured content, reusable components and technical teams. Clients value my clear communication, reliability, attention to detail and ability to manage complex multilingual projects from the initial brief through publication, quality assurance and performance analysis. If you need a professional who can write, localise, organise, optimise and analyse digital content or data, I would be happy to learn more about your project.