Ana G.

🥇 100% JOB SUCCESS SCORE, TOP RATED ON UPWORK 🥇 5.0 ON EVERY RATED CONTRACT 🥇 GOOGLE UX DESIGN PROFESSIONAL CERTIFICATE, META UX/UI CERTIFICATE 🥇 PSYCHOLOGY DEGREE + ISTQB CERTIFIED QA ENGINEER, THEN FULL TIME UX/UI 🎯 SaaS · HEALTHTECH · FINTECH · E-COMMERCE · MOBILE Hi, I'm Ana. I design SaaS platforms, web apps, and landing pages for founders and product teams who need the next release to actually work, not just look newer. I studied psychology before design and worked as a QA engineer before going full time into UX/UI. That combination catches the two things most designers miss: why users hesitate at the exact moment they abandon, and which screen states a developer will be forced to invent because nobody designed them. Empty, loading, error, overfl ━━━━━━━━━━━━━━━━━━━━━━━━ ✦ WHAT MY CLIENTS GET ━━━━━━━━━━━━━━━━━━━━━━━━ ✅ Higher conversion rates interfaces built around how users actually think and decide, not how designers assume they do ✅ Fewer revision rounds I ask the right questions before touching any design tool ✅ Dev-ready Figma files clean components, auto layout, annotated handoffs your devs will thank you for ✅ Measurable outcomes every screen tied to a specific conversion, retention, or activation goal ✅ Clear, proactive communication updates before you ask, honest timelines, no disappearing acts ━━━━━━━━━━━━━━━━━━━━━━━━ ✦ CORE SERVICES ━━━━━━━━━━━━━━━━━━━━━━━━ → SaaS platform UI/UX design & full product redesign → Web application design & dashboard UI/UX → Mobile app design for iOS & Android → Landing page design & conversion rate optimization → Design systems, component libraries & style guides → Wireframing, user flows & interactive prototyping → UX audit & usability testing → Responsive design for all screen sizes & devices → Figma design, prototyping & full developer handoff ━━━━━━━━━━━━━━━━━━━━━━━━ ✦ WHY MY BACKGROUND IS DIFFERENT ━━━━━━━━━━━━━━━━━━━━━━━━ I studied psychology before I became a designer. Then I worked as a QA engineer before going full-time in UX/UI. That combination is rare and it shows directly in the work. Psychology-driven design: I understand why users abandon flows, hesitate on CTAs, or fail to convert and I fix those problems at the design stage before a developer writes a single line of code. Lower bounce rates, stronger engagement, flows that feel effortless because they're built on how cognition actually works not guesswork. QA-precision handoffs: My Figma files are edge-case-ready, component-consistent, and development-clean from day one. No ambiguous spacing. No missing states. No back-and-forth after handoff. Your developers get files they can actually build from without interpretation. Business-first thinking: Aesthetics follow strategy. Every design decision connects directly to a metric conversion, retention, activation, or trust. If a design choice doesn't serve your goal, I'll say so before we build it. ━━━━━━━━━━━━━━━━━━━━━━━━ ✦ SPECIALIZATIONS ━━━━━━━━━━━━━━━━━━━━━━━━ UI UX design · SaaS design · web app design · mobile app design · product redesign · dashboard UI · data visualization UI · landing page design · conversion optimization · design systems · UI component library · wireframing · prototyping · user flow mapping · usability testing · UX audit · responsive web design · Figma design · developer handoff · Adobe Photoshop · Adobe Illustrator · WordPress design · graphic design · UI/UX prototyping · mobile UI design · UX & UI · web design · logo design ━━━━━━━━━━━━━━━━━━━━━━━━ ✦ INDUSTRIES ━━━━━━━━━━━━━━━━━━━━━━━━ SaaS · HealthTech · FinTech · EdTech · E-commerce · Real Estate · Startups · Web3 · Wellness & Lifestyle · Hospitality · Analytics Platforms · Productivity Tools · B2B Software · Mobile Applications ━━━━━━━━━━━━━━━━━━━━━━━━ ✦ TOOLS & TECHNOLOGIES ━━━━━━━━━━━━━━━━━━━━━━━━ Figma · FigJam · Adobe Photoshop · Adobe Illustrator · Auto Layout · Figma Prototyping · Design Systems · Developer Handoff · HTML · CSS · WordPress ━━━━━━━━━━━━━━━━━━━━━━━━ ✦ HOW WE WORK TOGETHER ━━━━━━━━━━━━━━━━━━━━━━━━ You share your project goals, existing product if any, and what isn't working I review everything, ask the questions that actually matter, and tell you honestly if I'm the right fit We align on scope, timeline, and success metrics before any design work starts I design with regular check-ins, async updates, and Figma comment collaboration throughout You receive fully annotated, dev-ready Figma files handoff-complete from the first delivery No materials yet? No problem. I can help define UX logic, structure user flows, and scope the full product from scratch. ━━━━━━━━━━━━━━━━━━━━━━━━ ✦ WHAT MAKES CLIENTS COME BACK ━━━━━━━━━━━━━━━━━━━━━━━━ → I communicate like a professional, not a freelancer you have to chase → I treat your project like my own product launch → I think in metrics, not just screens → My files are the cleanest your developers have ever worked with → I say no when something won't serve your goals and I explain exactly why