Eloise O.

Hello lovely human! I’m Eloise, a freelance copywriter and journalist who helps ethical brands and publications connect to a conscious audience and amplify their message. Since becoming freelance, I've had the pleasure of working with impactful brands such as Oxfam International and TrustedHousesitters, and writing for publications such as The New Feminist and Perthshire Magazine. I’m based in Edinburgh, Scotland, but I provide writing services to clients worldwide. COPYWRITING If you’re a positive-impact brand, you want to connect with a conscious audience - not through greenwashing, not through AI-generated content, but through authentic, value-driven copy that allows people to fall in love with your product. My story-driven writing and passionate approach will convert the curious into repeat, long-term customers who’ll sing about your product from the sky. I specialise in: ✨ Blog posts ✨ Website copy ✨ Email sequences ✨ Ghostwriting ✨ Opinion pieces ✨ Brand building and storytelling ✨ Copy editing JOURNALISM I write opinion pieces, travel guides and reflective pieces for publications. I’m particularly passionate about topics such as climate activism, feminism, LGBTQ+ and ethical travel and am confident in writing about current hot topics, long-term issues and interviewing people. WORKING WITH ME MEANS: 💡 Human-generated content (I mean, how can you connect to other humans as a robot?) 😄 A friendly, honest and professional working relationship 🚀 A passion for topics that are the beating heart of your organisation 💯 Long-term audience advocacy 🌱 Value-driven brand building ✏️ Writing that complements your brand voice and appeals to your audience 👽 Easy-to-digest and relatable content (let’s cut the jargon) MORE ABOUT ME: I’ve always had a thing for writing: from tapping away at imaginative stories to crafting academic essays and creative writing pieces at university – I now write for businesses and publications on a freelance basis. My love for writing and years of work experience mean I bring a strong foundation of storytelling and communication to every piece. As a queer woman, I have a personal connection to writing about LGBTQ+ and feminist topics. I also find it super rewarding to cover issues such as climate wellness and social justice. Additionally, I’m a keen vegan foodie, traveller, creative and curious mind, and you’ll often find me scouting out new local hot spots in Edinburgh or falling off bouldering walls. 💬 PREVIOUS CLIENT TESTIMONIALS (OUTSIDE OF UPWORK): "Eloise is a joy to work with! She is a great communicator and has consistently delivered engaging and well-written articles for us, always within deadline." - Danielle Petch, Head of Editorial at TrustedHousesitters “Eloise is a very good copywriter and we enjoy working with her. Especially the prompt replies and sticking to quick turnaround on work and meeting deadlines.” - Neil Ambikar, Co-Founder at Narvi “Eloise was a pleasure to work with. From the offset she showed initiative, enthusiasm, and brought new ideas to the team. Her creativity combined with her academic writing skills made her a perfect fit for our company.” - Leander Stueble, Co-founder/ Managing Partner at Invest2Change