Catherine S.
Voice of Customer Research Expert
* Expert at using customer insights to support businesses make informed decisions and grow sales. * I've conducted thousands of surveys (mostly online surveys) and hundreds of focus groups over the past 18+ years, having previously worked at Nielsen and Kantar (leading global research agencies). *I've used customer insights for innovative product development and support sales deals to the value of US$10 million. * Advised in many sectors including, retail, food & beverage, technology, entertainment, banking and transportation. * Master of Business Management, specializing in Marketing and Sustainability.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $71
Billed in all: $24,081$24k
$71 in the last 6 months
Across 3 contracts
Across 19 contracts
Earnings, last 30 days
Skill rankings: Top 38% in Journey Mapping
Ranked by MRR among everyone on Upwork with the skill.
- #30Survey Question Writing61 freelancers · 🇭🇰 #1Top 49%🇭🇰#1 of 2
- #44Customer Insight Analysis113 freelancers · 🇭🇰 #1Top 39%🇭🇰#1 of 1
- #50Voice of the Customer110 freelancers · 🇭🇰 #1Top 45%🇭🇰#1 of 1
- #55Market Trends133 freelancers · 🇭🇰 #1Top 41%🇭🇰#1 of 1
- #60Marketing Campaign Audit107 freelancers · 🇭🇰 #1Top 56%🇭🇰#1 of 1
- #70Target Market Research157 freelancers · 🇭🇰 #1Top 45%🇭🇰#1 of 2
- #111Market Research Interview246 freelancers · 🇭🇰 #2Top 45%🇭🇰#2 of 2
- #115Customer Experience Research275 freelancers · 🇭🇰 #1Top 42%🇭🇰#1 of 2