Paula B.

As a Google Ads Certified Specialist with 7+ years of hands-on experience, I help businesses - from global brands to small service providers - turn ad spend into scalable, trackable growth. Whether it's a detailed audit, a full account rebuild, or hands-on campaign management, I deliver data-led, performance-driven solutions that produce real business results - not vanity metrics. I've managed multi-million dollar budgets and complex strategies for clients like Nike, Dior, Mandarin Oriental, De Beers, and FitFlop, as well as local businesses and startups in healthcare, wellness, and online services. I understand the different needs at both ends of the scale - and how to tailor a Google Ads strategy to suit your growth stage and business goals. 💡 What I Deliver 🔍 High-Performance Google Ads Campaigns • Advanced Keyword & Audience Targeting • High-CTR Ad Copywriting & A/B Testing • Smart Bidding Strategy & Budget Forecasting • Full Setup & Ongoing Management: Search, Display, YouTube, Shopping, PMax 📊 Conversion Tracking & Analytics • Google Tag Manager Setup: Conversions, Events, Remarketing • Full GA4 Set Up • Custom Dashboards & Insightful Reporting 🔁 Remarketing & Retargeting Campaigns • Audience Segmentation Based on User Behaviour 🌐 Landing Page Feedback & CRO Support • UX/CRO Recommendations for Better Conversions ✍️ Additional Services I Offer • Account Builds from Scratch • Full Audits with Action Plans • Budget Planning & Forecasting • In-House Team Training & Strategic Consulting • Campaign Maintenance or Full Takeover Management 🧠 Why Clients Work With Me ✅ Global & Local Experience ✅ Transparent Communication (Every Move Explained) ✅ Strategy + Execution - No Outsourcing ✅ Flexible: Full Management or Strategic Consulting ✅ Strong Reporting + Real ROI Focus 📞 Let’s Talk If you're ready to: ✔ Fix underperforming campaigns ✔ Launch a scalable paid search strategy ✔ Finally understand what’s working and why 📩 Message me to book a FREE 30-minute consultation. Let’s make your ads work harder and smarter for your business.