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Raphael T.
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Raphael T.

Ex-Google / Ads Expert / PPC, CRO, Attribution / Track+Grow Profitably

I'm Raphael. I make margin-based decisions, am technical, and avoid fluff. My services and fees are structured around Marketing Margin — money contributed to the business after direct acq. costs. This aligns our incentives. Please reach out if you'd like to work together. Happy to give free advice on intro calls. Cheers, _________________________________ I managed a $90M book-of-business while employed at Google. Responsible for consulting SEM accounts spending $10k-$750k per month. I left in 2017 to serve as an external Growth Partner for Startups and SMBs. To date, my partners and I have led $480m in marketing budgets. Generating $1.06b incremental revenue, $580m marketing margin contribution. _________________________________ I look for active operators looking to grow with healthy unit economics. Min. budget requirements: $15k to $8m+ per month (for at least 3 months). _________________________________ I work with two Full-Time Partners Areas of Expertise: Google Ads, Bing Ads (SEM), Tracking, Attribution, Ops, CRO All engagements include services above, media buying, market research, copy, and social / display / video / tv remarketing services. _________________________________ Our Suite of Growth Partner Services: For end-to-end growth marketing execution. 1 - Conversion Rate Optimization (CRO) 2 - Product Feed Optimization (PFO) 3 - SEO / GEO / LLM Optimization 4 - TikTok and Meta (Paid/Organic) 6 - E-Commerce Marketing 7 - Review Architecture 8 - LinkedIn Marketing 9 - Email Marketing 10 - Multimedia Assets 11 - AI Infrastructure 12 - Web Design / Dev 13 - Logo / Brand 14 - CRM design 15 - Inbound Sales _________________________________ ATTN: All payments must be made via Upwork for the duration of our contract. _________________________________ Other Relevant Notes: As a group, we Co-Founded three companies generating $1m-15m+ annual gross. This experience enables us to advise clients on the broader business, operational, product, and pricing decisions that affect marketing performance. _________________________________ Free live audit + strategy session on our intro call. Happy to give free advice. Paid consults via Upwork profile — case studies, creative, and funnel examples below. Let's chat and see if we're a good fit. Cheers, Raphael

🇺🇸Chicago, United States$95/hr100% JSS5.00 (23)Since Mar 2023

Earnings and projects

MRR
$3.8k

Last 6 months ÷ 6

World#8,818 / 412k
🇺🇸Country#2,611 / 62.1k
Revenue, last 30 days
$7.3k

Last 6 months: $23k

World#2,843 / 412k
🇺🇸Country#1,113 / 62.1k
Total earnings
$102k

Billed in all: $102k

World#38,171 / 412k
🇺🇸Country#7,832 / 62.1k
Per project
$3.2k

$11k in the last 6 months

World#52,661 / 412k
🇺🇸Country#8,819 / 62.1k
Projects, last 6 months
2

Across 6 contracts

83% fixed17% hourly
World#88,918 / 412k
🇺🇸Country#11,762 / 62.1k
Projects in all
32

Across 46 contracts

91% fixed9% hourly
World#92,223 / 412k
🇺🇸Country#13,791 / 62.1k

Earnings, last 30 days

$102k+$7.3k earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$95k$100k$105kOct 8Oct 23Nov 7

Skill rankings: Top 2% in Landing Page Design

Ranked by MRR among everyone on Upwork with the skill.

  1. #6SEM Account Setup78 freelancers · 🇺🇸 #3Top 8%
  2. #10Ecommerce Purchase Tracking302 freelancers · 🇺🇸 #2Top 3%
  3. #18Microsoft Ads270 freelancers · 🇺🇸 #5Top 7%
  4. #39Landing Page Optimization1,118 freelancers · 🇺🇸 #8Top 3%
  5. #67Bing Ads856 freelancers · 🇺🇸 #17Top 8%
  6. #78Google Ads Account Setup1,074 freelancers · 🇺🇸 #17Top 7%
  7. #87Google Ads Audit1,171 freelancers · 🇺🇸 #18Top 7%
  8. #98Google Shopping1,118 freelancers · 🇺🇸 #13Top 9%