Pedro R.

Your website looks fine. It just doesn't sell. I'm a WordPress web designer and developer. Top Rated Plus, 100% Job Success, $190K+ earned across 150+ Upwork jobs. I design in Figma and build in WordPress myself: custom websites, WooCommerce stores, redesigns, landing pages, speed optimization. Two numbers from my own work: • A site I redesigned went from a 1.37% conversion rate to 5.41% • Another went from 0.79% to 3.95% Most "design + development" is one skill faked as two. I've been doing both at a senior level since 2007, so you hire one person instead of two, and nothing gets lost between the mockup and the launch. WHAT MY CLIENTS SAY All verbatim, all in my reviews below. "He helped my website go from 18 seconds loading speed to 1 second!!!" "A real expert who diagnosed my problem, implemented a fix within 1 hour." "Over the past 5 years I have hired many different freelancers on Upwork and have found Pedro to be the most dependable and knowledgeable when it comes to WordPress." "Conversion-focused Figma designs with zero hassle. Deadlines met, every detail exceeded expectations." WHAT I DO WORDPRESS DEVELOPMENT • Custom WordPress websites, built from scratch • Custom WordPress themes, custom post types, ACF, Gutenberg blocks • WordPress plugin development and API integrations • Built on GeneratePress and GenerateBlocks, not on heavy page builders • I do maintain, fix and redesign existing Elementor, Divi, Bricks Builder and WPBakery sites WEBSITE DESIGN • Website design in Figma: wireframes, high-fidelity UI, interactive prototypes • Landing page design and full website redesigns • Design systems for websites • Design-only projects too, whoever ends up building it SPEED AND CORE WEB VITALS OPTIMIZATION What I get hired for most, by a wide margin. • Finding what is actually slow, which is usually not what people assume • Caching, image and asset optimization, database cleanup • Hosting moves, PageSpeed Insights, Core Web Vitals WOOCOMMERCE AND ECOMMERCE • Custom WooCommerce stores and product page design • Checkout optimization, subscriptions, payment gateways • WooCommerce plugin development and third-party integrations I ran my own online stores for years before building them for other people, so I think about margins and returning customers as much as layouts. WEBSITE REDESIGN AND MIGRATION • Wix, Squarespace, Webflow and Shopify to WordPress • Content and SEO preserved, staged so nothing goes live until you have seen it • Hosting and domain moves included WORDPRESS RESCUE AND SECURITY • Malware removal and hacked site recovery • Backups, security hardening, plugin and theme conflicts • PHP and database errors, usually the ones another developer gave up on MONTHLY WORDPRESS CARE PLANS • Updates, backups, security and uptime monitoring • A monthly speed check • Small changes and fixes included • A written monthly report Some clients have been on them for years. ALSO • Figma to WordPress, PSD to WordPress, Adobe XD to WordPress. Pixel-accurate. • Conversion rate optimization, technical SEO fundamentals, schema, analytics setup WHO I WORK WITH Ecommerce and DTC brands, SaaS and B2B, agencies (white-label, under NDA, I plug in and disappear), professional services, education, finance, crypto and Web3, hospitality, real estate, nonprofits. The longest running one is one of Canada's largest DTC brands. I rebuilt their WooCommerce store around conversion and designed the email automation flows that have brought in CA$2.5M+ in attributed sales. Still leading their design and build three years later. HOW IT WORKS 1. You tell me the goal. 2. I design in Figma. You review and comment right in the file. 3. I build it in WordPress and give you a staging link. 4. I QA everything before it ships: responsive, speed, SEO basics. 5. Launch, plus a written guide so your team can manage the site. Fixed milestone pricing for projects, a monthly plan for ongoing work. Written updates you don't have to chase, so decisions stay documented instead of buried in somebody's memory of a meeting. If a milestone isn't right, I fix it before you pay. Every month that page stays the way it is, it keeps costing you customers you already paid to reach. Send me your site or your Figma file and I'll tell you the single biggest thing I would change. Free, and no obligation if we're not a fit. WordPress Developer | WordPress Web Designer | WordPress Development | Custom WordPress Website | WordPress Theme Development | WordPress Plugin Development | WordPress Speed Optimization | Core Web Vitals | WordPress Migration | WordPress Maintenance | WordPress Care Plan | WordPress Security | WordPress Malware Removal | WooCommerce Developer | Ecommerce Website | Website Redesign | Landing Page Design | Figma Website Design | Figma to WordPress | PSD to WordPress | Elementor | Web Design | Conversion Rate Optimization | On-Page SEO