David K.

I would cherish the opportunity to show you what I can do to make you more money. No one has accomplished what I have in the marketing industry. I am a recognized thought leader and trailblazer in the creation and implementation of one-of-a-kind 360-degree customer acquisition, marketing, and retention strategies. I am passionate about finding new ways to make the businesses I work for not just another option for consumers but rather THE most attractive and obvious choice to meet people's needs and/or desires. My expertise is finding innovative ways to compel and intrigue tapped (and untapped) “audiences” to take various calls to action along a customer journey by ideating innovative and persuasive copy for landing pages, marketing campaigns, and other content that highly resonates with your specific audience. Most companies just blend in with all of their competitors because they get into the equivalent of a shouting match with each other, resulting in prospects just hearing a lot of noise. To stand out, businesses MUST differentiate themselves and do things differently if they want to inspire engagement that will lead to sales and unwavering brand loyalty. Everything I do is centered on creating WIN-WIN situations for all stakeholders. Unless everyone wins, the results are not sustainable. Many businesses make the fatal mistake of trying to market products and services when they should be selling the results of what consumers will experience after they consume your offering. People make buying decisions based on the positive and highly satisfying transformations you must help them to envision. My background is likely one of the most unique you will encounter. I hope you see this as an exceptional opportunity to approach growth from a fresh perspective that has yielded unprecedented results. I consistently find new ways of conquering customer acquisition and marketing challenges in situations where such was thought to previously be impossible. The centerpiece of my career was when I was summoned to New York to meet with David Letterman and his team for a two-week consultation. After hearing my revolutionary solutions to their multi-year challenge of finding fans that aligned with Dave's unique brand of humor, they created a high-level marketing position specifically for me, which I remained in until Dave retired from the show 17 years later. I have been credited with keeping David Letterman's tenure on the "Late Show" at CBS going for 15 years longer than it would have continued otherwise by figuring out a way to specifically identify, engage, market to, and vet prospective members of his live studio audience. Before my arrival, because the show was a tourist attraction, many attended who were not accustomed to Dave's humor, which necessitated my expertise to regularly produce a full house that consisted of people who were most likely to appreciate and respond outwardly to the content of the show. Once at the studio, I designed an unparalleled fan experience to prime our guests to be a part of the show rather than just spectators of it. No stone was left unturned at every guest touchpoint to make the ultimate goal possible; creating an environment for Dave to be the best he could be each night. When in front of his "tribe," he gave a more inspired performance, which translated into higher ratings and the ability to generate millions of additional dollars in sponsorship revenue. While I have spent a large portion of my career in the Entertainment Industry, it is important to recognize that EVERY BUSINESS has an ideal audience that they must identify and compel if they want to maximize their success and revenue. Early in my career, I was tasked with inviting people to attend screenings of new television shows that were unheard of with unrecognizable casts. It was the equivalent of a focus group networks utilized to gauge the public's interest. I learned that my colleagues the day before repeatedly got turned down when they asked people if they wanted to attend the screening of a new TV show. Occasionally, someone would stop to ask, "Who is in it?" only to keep moving when they did not recognize anyone. My "co-workers" failed to sign up a single person and told our boss that it was impossible. It is very likely that had I not been given the above opportunity to salvage their results, I would not have had the experiences I shared with you above, and you would not be considering hiring me because this is what put me on the map with heads of companies. Instead of inviting people to attend the screening of a TV show, I asked people if they wanted to influence which shows would be enjoyed by millions of people next season. My results were remarkable because I offered a different "product" to the same experience and empowered people to do something special, which few people ever have the chance to do, via my original positioning. Sell results, not products!