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Brianna E.
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Brianna E.

Full-Stack Growth Hacker | From Organic Virality to Paid Scale

9+ Years in Performance Marketing | Meta Ads, TikTok Growth, Global Expansion, AI Creative Strategy I’m a Kiwi growth marketer with a creative edge, a background in graphic design, and a proven track record scaling premium DTC brands worldwide. I merge data-driven strategy with scroll-stopping creative to deliver campaigns that look incredible and convert like crazy. I’ve worked across all major markets - US, AU, NZ, Europe, and the UK - and can handle the entire marketing process end-to-end, from brand design to performance marketing execution. 📈 Paid Growth & ROAS Wins • Managed $5M+ in ad spend across Meta, TikTok, Google, Pinterest, Snapchat & YouTube - consistently hitting 5x+ ROAS. • Recently took a Meta client from 5x to 11x ROAS in just 6 weeks. • Worked closely with TikTok’s Head of Growth to optimise campaigns. • Scaled a start-up from $0 to 8 figures in 18 months. 🔥 Organic Growth & Social Media Mastery • Instagram Reels: 10M+ monthly organic views in 30 days for a new client. • TikTok: Built the fastest-growing channel in Australasia, hitting 1.4M followers organically. • Influencer Management: Worked with thousands of creators, including Addison Rae & Dixie D’Amelio. 🎨 Creative That Converts • Skilled graphic designer and video editor (Photoshop, Figma, Premiere Pro, Illustrator, Lightroom etc.) producing high-performing ad creatives. * Highly skilled in AI tools, including Claude Code, Photo & Video • Expert in translating viral organic content into profitable paid campaigns. • Developed full branding packages from logo → website → packaging. 🌏 Global Market & China Expertise • Fluent in Mandarin Chinese - proficient in reading, writing, and speaking. • 2 years’ work experience in China, with deep understanding of Chinese consumer behaviour, social platforms (WeChat, Douyin, Xiaohongshu), and manufacturing processes. • Experienced in product design & production liaison with Chinese factories for seamless development and quality control. • Worked with KLING AI to successfully bring products to Western markets. 💡 Why Work With Me I’m hands-on, lean, and strategic - equally comfortable mapping a 12-month growth plan or diving into an ad account to fix wasted spend. Whether it’s hyper-local lead gen or international scaling, I build systems and creative that deliver measurable, repeatable results - and I can manage your entire growth engine from concept to conversion.

🇳🇿Auckland, New Zealand$50/hr100% JSS4.19 (11)Since Mar 2023

Earnings and projects

MRR
$2.6k

Last 6 months ÷ 6

World#15,695 / 412k
🇳🇿Country#11 / 622
Revenue, last 30 days
$500

Last 6 months: $16k

World#62,841 / 412k
🇳🇿Country#50 / 622
Total earnings
$35k

Billed in all: $37k

World#98,644 / 412k
🇳🇿Country#138 / 622
Per project
$1.6k

$3.9k in the last 6 months

World#90,518 / 412k
🇳🇿Country#121 / 622
Projects, last 6 months
4

Across 5 contracts

40% fixed60% hourly
World#51,813 / 412k
🇳🇿Country#51 / 622
Projects in all
22

Across 25 contracts

60% fixed40% hourly
World#124,452 / 412k
🇳🇿Country#190 / 622

Earnings, last 30 days

$36.9k+$500 earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$36,250$36,500$36,750$37,000Oct 8Oct 23Nov 7

Skill rankings: Top 3% in Fashion Design

Ranked by MRR among everyone on Upwork with the skill.

  1. #31Fashion Design1,190 freelancers · 🇳🇿 #1Top 3%
  2. #32Social Media Audit608 freelancers · 🇳🇿 #1Top 5%
  3. #38Procurement991 freelancers · 🇳🇿 #1Top 4%
  4. #38Marketing Audit582 freelancers · 🇳🇿 #1Top 7%
  5. #59Marketing Management1,314 freelancers · 🇳🇿 #1Top 4%
  6. #84Media Buying1,414 freelancers · 🇳🇿 #1Top 6%
  7. #232Social Media Content Creation8,420 freelancers · 🇳🇿 #1Top 3%
  8. #239Product Development3,593 freelancers · 🇳🇿 #1Top 7%