Skip to content
BackNov 8
Riya A.
Upwork badge

Riya A.

Expert Human Copywriter + Biz Bestie & Creative Strategist

Human copywriter keeping it cosy for e-commerce brands & purpose-led creatives. Before I get into my credentials, I want to highlight that I love a little VIP day/last-minute projects! On to more important things - I’m a collector of digital prowess, a crocheter of all things insightful, and a writer of relevant copy for brands for 7+ years. I come bearing evidence: - Championed digital strategy for NIVEA India that garnered 2X follower growth in 2022 - Nominated for Effie Awards in 2022 for NIVEA Soft Fresh Batch - Collaborated with popular Disney stars for Disney International HD What I can help you build with my Swiss knife-like copywriting skills: - Website copy & building wireframes - ⁠Landing page copy - ⁠Product descriptions (across websites & e-commerce) - ⁠Ad copy (across Meta, Instagram, YouTube, and more) - ⁠Social media strategy & copy: Launches or BAU content - ⁠Branding copy & strategy - ⁠Email marketing - ⁠UX Copywriting - ⁠A little bit of Canva designing and Figma, too! Clients I’ve worked for/managed: - Skincare: NIVEA, Pond’s, Vaseline, and Foxtale - ⁠Entertainment: Disney International HD, Viacom18, Marvel HQ Art, and Colors - ⁠Wellness & health: Wellbeing Nutrition and CoProtex - ⁠Tourism & lifestyle: The Seychelles Islands and Hily - ⁠Women-owned (B2B): The Pink Fox - ⁠Miscellaneous: Pepperfry, Goel Pipes, Capital Foods, and Kimaye Let’s pack a punch together creatively!

🇮🇳Mumbai, India$100/hr100% JSS5.00 (5)Since Mar 2023

Earnings and projects

MRR
$1.3k

Last 6 months ÷ 6

World#37,569 / 412k
🇮🇳Country#4,311 / 45.9k
Revenue, last 30 days
$1.5k

Last 6 months: $7.8k

World#29,577 / 412k
🇮🇳Country#3,447 / 45.9k
Total earnings
$14k

Billed in all: $14k

World#170,967 / 412k
🇮🇳Country#22,233 / 45.9k
Per project
$1.1k

$3.9k in the last 6 months

World#114,436 / 412k
🇮🇳Country#14,356 / 45.9k
Projects, last 6 months
2

Across 4 contracts

50% fixed50% hourly
World#88,921 / 412k
🇮🇳Country#10,198 / 45.9k
Projects in all
12

Across 20 contracts

40% fixed60% hourly
World#183,651 / 412k
🇮🇳Country#24,811 / 45.9k

Earnings, last 30 days

$14k+$1.5k earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$12k$13k$14k$15kOct 9Oct 24Nov 8

Skill rankings: Top 6% in Content Writing

Ranked by MRR among everyone on Upwork with the skill.

  1. #13UX Copy164 freelancers · 🇮🇳 #4Top 8%
  2. #56Digital Strategy561 freelancers · 🇮🇳 #6Top 10%
  3. #57UX Writing730 freelancers · 🇮🇳 #5Top 8%
  4. #126Social Media Website1,690 freelancers · 🇮🇳 #7Top 7%
  5. #149Strategy1,499 freelancers · 🇮🇳 #7Top 10%
  6. #267Brand Consulting2,336 freelancers · 🇮🇳 #12Top 11%
  7. #413Brand Strategy3,282 freelancers · 🇮🇳 #19Top 13%
  8. #623Social Media Content8,642 freelancers · 🇮🇳 #35Top 7%