Riya A.
Expert Human Copywriter + Biz Bestie & Creative Strategist
Human copywriter keeping it cosy for e-commerce brands & purpose-led creatives. Before I get into my credentials, I want to highlight that I love a little VIP day/last-minute projects! On to more important things - I’m a collector of digital prowess, a crocheter of all things insightful, and a writer of relevant copy for brands for 7+ years. I come bearing evidence: - Championed digital strategy for NIVEA India that garnered 2X follower growth in 2022 - Nominated for Effie Awards in 2022 for NIVEA Soft Fresh Batch - Collaborated with popular Disney stars for Disney International HD What I can help you build with my Swiss knife-like copywriting skills: - Website copy & building wireframes - Landing page copy - Product descriptions (across websites & e-commerce) - Ad copy (across Meta, Instagram, YouTube, and more) - Social media strategy & copy: Launches or BAU content - Branding copy & strategy - Email marketing - UX Copywriting - A little bit of Canva designing and Figma, too! Clients I’ve worked for/managed: - Skincare: NIVEA, Pond’s, Vaseline, and Foxtale - Entertainment: Disney International HD, Viacom18, Marvel HQ Art, and Colors - Wellness & health: Wellbeing Nutrition and CoProtex - Tourism & lifestyle: The Seychelles Islands and Hily - Women-owned (B2B): The Pink Fox - Miscellaneous: Pepperfry, Goel Pipes, Capital Foods, and Kimaye Let’s pack a punch together creatively!
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $7.8k
Billed in all: $14,027$14k
$3.9k in the last 6 months
Across 4 contracts
Across 20 contracts
Earnings, last 30 days
Skill rankings: Top 6% in Content Writing
Ranked by MRR among everyone on Upwork with the skill.
- #13UX Copy164 freelancers · 🇮🇳 #4Top 8%🇮🇳#4 of 14
- #56Digital Strategy561 freelancers · 🇮🇳 #6Top 10%🇮🇳#6 of 44
- #57UX Writing730 freelancers · 🇮🇳 #5Top 8%🇮🇳#5 of 37
- #126Social Media Website1,690 freelancers · 🇮🇳 #7Top 7%🇮🇳#7 of 65
- #149Strategy1,499 freelancers · 🇮🇳 #7Top 10%🇮🇳#7 of 73
- #267Brand Consulting2,336 freelancers · 🇮🇳 #12Top 11%🇮🇳#12 of 115
- #413Brand Strategy3,282 freelancers · 🇮🇳 #19Top 13%🇮🇳#19 of 151
- #623Social Media Content8,642 freelancers · 🇮🇳 #35Top 7%🇮🇳#35 of 336