Elizabeth C.
Graphic Designer | CPG & Wellness Branding, Ads & Marketing Design
I'm a graphic designer specializing in CPG, wellness, and DTC brands: Branding, email design, and marketing assets for consumer product companies at the shelf and online. My work includes ongoing brand and campaign design for a national sexual wellness CPG brand sold at Walmart and Target, plus brand strategy and identity development for early-stage wellness concepts. I work with companies that treat design as part of their marketing infrastructure, where alignment, clarity, and usability matter. This often includes ad creative, brand frameworks, email design, and launch-ready collateral that support real business goals. My core services include: • Email marketing design • Brand identity systems and visual standards • Marketing collateral for web, social, and email • Brand strategy support and visual positioning • Ad copywriting (hooks, headlines, short-form copy) I’m comfortable stepping into existing brands, improving cohesion, and producing clean, usable assets that teams can deploy quickly. I work independently, communicate clearly, and design with intention. Tools I use regularly include Canva, Adobe Illustrator, Photoshop, InDesign, Figma. If you’re looking for a designer who understands branding, paid social, and marketing design for real businesses, and who prioritizes function as much as form, we’ll likely be a good fit.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $21k
Billed in all: $55,193$55k
$3k in the last 6 months
Earnings, last 30 days
Skill rankings: Top 2% in Graphic Design
Ranked by MRR among everyone on Upwork with the skill.
- #4Production Design125 freelancers · 🇺🇸 #3Top 3%🇺🇸#3 of 57
- #15Digital Advertising411 freelancers · 🇺🇸 #9Top 4%🇺🇸#9 of 115
- #37Paid Social670 freelancers · 🇺🇸 #16Top 6%🇺🇸#16 of 244
- #41Brand Positioning909 freelancers · 🇺🇸 #24Top 5%🇺🇸#24 of 300
- #74Creative Strategy1,968 freelancers · 🇺🇸 #23Top 4%🇺🇸#23 of 558
- #79Email Design2,188 freelancers · 🇺🇸 #25Top 4%🇺🇸#25 of 386
- #88Brand Identity & Guidelines3,286 freelancers · 🇺🇸 #28Top 3%🇺🇸#28 of 462
- #142Brand Strategy3,282 freelancers · 🇺🇸 #70Top 4%🇺🇸#70 of 1,086