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Elizabeth  C.
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Elizabeth C.

Graphic Designer | CPG & Wellness Branding, Ads & Marketing Design

I'm a graphic designer specializing in CPG, wellness, and DTC brands: Branding, email design, and marketing assets for consumer product companies at the shelf and online. My work includes ongoing brand and campaign design for a national sexual wellness CPG brand sold at Walmart and Target, plus brand strategy and identity development for early-stage wellness concepts. I work with companies that treat design as part of their marketing infrastructure, where alignment, clarity, and usability matter. This often includes ad creative, brand frameworks, email design, and launch-ready collateral that support real business goals. My core services include: • Email marketing design • Brand identity systems and visual standards • Marketing collateral for web, social, and email • Brand strategy support and visual positioning • Ad copywriting (hooks, headlines, short-form copy) I’m comfortable stepping into existing brands, improving cohesion, and producing clean, usable assets that teams can deploy quickly. I work independently, communicate clearly, and design with intention. Tools I use regularly include Canva, Adobe Illustrator, Photoshop, InDesign, Figma. If you’re looking for a designer who understands branding, paid social, and marketing design for real businesses, and who prioritizes function as much as form, we’ll likely be a good fit.

🇺🇸McKinney, United States$45/hr100% JSS4.97 (17)Since Mar 2023

Earnings and projects

MRR
$3.5k

Last 6 months ÷ 6

World#10,211 / 412k
🇺🇸Country#2,912 / 62.1k
Revenue, last 30 days
$3.1k

Last 6 months: $21k

World#12,096 / 412k
🇺🇸Country#3,071 / 62.1k
Total earnings
$53k

Billed in all: $55k

World#72,756 / 412k
🇺🇸Country#13,278 / 62.1k
Per project
$1.5k

$3k in the last 6 months

World#96,508 / 412k
🇺🇸Country#16,386 / 62.1k
Projects, last 6 months
7
43% fixed57% hourly
World#28,828 / 412k
🇺🇸Country#4,152 / 62.1k
Projects in all
36
61% fixed39% hourly
World#83,217 / 412k
🇺🇸Country#12,529 / 62.1k

Earnings, last 30 days

$55.2k+$3.1k earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$52k$54k$56kOct 9Oct 24Nov 8

Skill rankings: Top 2% in Graphic Design

Ranked by MRR among everyone on Upwork with the skill.

  1. #4Production Design125 freelancers · 🇺🇸 #3Top 3%
  2. #15Digital Advertising411 freelancers · 🇺🇸 #9Top 4%
  3. #37Paid Social670 freelancers · 🇺🇸 #16Top 6%
  4. #41Brand Positioning909 freelancers · 🇺🇸 #24Top 5%
  5. #74Creative Strategy1,968 freelancers · 🇺🇸 #23Top 4%
  6. #79Email Design2,188 freelancers · 🇺🇸 #25Top 4%
  7. #88Brand Identity & Guidelines3,286 freelancers · 🇺🇸 #28Top 3%
  8. #142Brand Strategy3,282 freelancers · 🇺🇸 #70Top 4%