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Adetoro B.
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Adetoro B.

UI/UX Designer & Web Developer | Figma, Framer, WordPress, Wix

Most websites don’t fail because of design. They fail because they’re unclear, outdated, or difficult to navigate. I specialize in website redesign, UI/UX design, and ecommerce experiences, helping businesses turn underperforming websites into clear, modern experiences that communicate value, engage users, and drive action. Often, the business itself isn't the problem. The website simply doesn't reflect the quality of its products or services. Poor structure, confusing navigation, and outdated design can create friction, weaken trust, and lead to missed opportunities. That’s where I come in. I combine thoughtful UX, strong visual design, and hands-on development to create websites that look professional, communicate clearly, and work the way users expect. I design and develop websites using WordPress, Elementor, Webflow, Wix, and Shopify, tailoring each project to the business, its audience, and its goals. Whether it's redesigning a service-based website, improving the user journey on an existing site, or building an ecommerce store from the ground up, my focus is on creating digital experiences that are intuitive, purposeful, and built to perform. What I can help with Website redesign: Modernize outdated websites and improve their structure, usability, and visual direction. UI/UX design: Create intuitive layouts, clearer navigation, and more effective user journeys. Landing page design: Build focused, compelling pages that communicate value and encourage action. Shopify & ecommerce: Design and build online stores with intuitive navigation, clear product pages, and streamlined shopping experiences. Website development: Turn designs into responsive, functional websites using WordPress, Elementor, Webflow, Wix, or Shopify. CMS & content structure: Build flexible websites that are easier to manage, update, and scale. I often work with professional service businesses, real estate companies, and growing brands looking to modernize their digital presence. I'm also expanding my work with ecommerce businesses that want to create a stronger online storefront and a smoother customer journey. I also offer website audits to identify usability issues, design inconsistencies, and opportunities for improvement. My approach is simple: understand what isn't working, identify what needs to change, and create a website experience that better serves both the business and its users. If you're considering a website redesign, launching a Shopify store, or improving an existing ecommerce experience, send me a link. I'd be happy to take a look and discuss how I could help.

🇺🇸Bloomington, United States$30/hr100% JSS4.99 (14)Since Apr 2023
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Earnings and projects

MRR
$566

Last 6 months ÷ 6

World#72,805 / 412k
🇺🇸Country#10,977 / 62.1k
Revenue, last 30 days
$0

Last 6 months: $3.4k

Total earnings
$34k

Billed in all: $36k

World#100,484 / 412k
🇺🇸Country#17,554 / 62.1k
Per project
$1.7k

$849 in the last 6 months

World#86,053 / 412k
🇺🇸Country#14,531 / 62.1k
Projects, last 6 months
4

Across 5 contracts

80% fixed20% hourly
World#51,813 / 412k
🇺🇸Country#7,181 / 62.1k
Projects in all
20

Across 22 contracts

77% fixed23% hourly
World#133,447 / 412k
🇺🇸Country#19,377 / 62.1k

Earnings, last 30 days

$36.1kNothing earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$35.5k$36.0k$36.5k$37.0kOct 8Oct 23Nov 7

Skill rankings: Top 9% in Responsive Design Testing

Ranked by MRR among everyone on Upwork with the skill.

  1. #8Responsive Design Testing87 freelancers · 🇺🇸 #1Top 9%
  2. #142SEO-Based Website812 freelancers · 🇺🇸 #24Top 17%
  3. #612WordPress Website Design2,948 freelancers · 🇺🇸 #84Top 21%
  4. #928UX & UI Design4,497 freelancers · 🇺🇸 #142Top 21%
  5. #932Landing Page Design4,897 freelancers · 🇺🇸 #117Top 19%
  6. #1,129Webflow5,550 freelancers · 🇺🇸 #194Top 20%
  7. #1,194UX & UI7,598 freelancers · 🇺🇸 #157Top 16%
  8. #1,431Website Redesign7,495 freelancers · 🇺🇸 #221Top 19%