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Carolyn F.

Carolyn F.

Meta Ads Strategist | Predictable Webinar Leads for Established Expert

I am a Certified Meta Ads Strategist. I specialize in creating data driven tailor made ad campaigns designed to meet my clients’ goals. My clients are typically established entrepreneurs or small businesses with proven offers and funnels who want to scale their businesses without being on a cycle of burn out and unpredictability. I focus on coaches, course creators, and online brands turn their offers into scalable revenue with data driven, strategic Facebook and Instagram Ad Campaigns. As a Certified Meta Ads Strategist with 4+ years of experience, I know how overwhelming ads it can feel when you’re trying to manage everything in your business. That’s why I created my Vision to Conversion Framework. This is a simple, strategic process that takes the guesswork out of ads and helps you attract qualified leads, fill your programs, and increase sales with confidence. 💡 What Sets Me Apart Flat Rate Retainers: Typically, I work with my clients on either monthly retainer or project based flat fees. This gives me the freedom to deliver strategies that are focused on results without worrying about tracking hours. While my profile rate may show a lower figure, this is a starting point for us to have a conversation and does not exactly represent what I charge. Rates may vary depending on the scope and needs of your project(s). Aligned Partnership: I work best with clients who value data driven decisions and clear systems. I view my work with my clients as a partnership. I consider my clients overall goals for their business and what’s in the interest of their long term growth as well as immediate goals. If you are seeking a quick fix or someone to simply push buttons, we may not be a good fit. I prefer to focus on building a strong foundation that will allow long term ROI and scalable growth. Customized Expertise: Your business is as unique as you are. Copy-and-paste strategies are not my style. I create tailor made ad strategies that are designed using your specific goals and data. ✨ Past client wins include: Helping a duo of business coaches get registrations for their evergreen webinar Running profitable campaigns for a self-care subscription box and an e-commerce coffee brand Supporting a course creator in scaling a low-ticket offer to new audiences If you’re ready for ads that are built on data and strategies, not guess work, I’d love to help. Let’s make your next launch or evergreen funnel your most successful yet.

🇺🇸Newtown, United States$85/hr100% JSSSince Apr 2023
GlobeUpwork

Earnings and projects

MRR
$2.5k

Last 6 months ÷ 4.9 months active (since Jun 2026)

World#16,487 / 412k
🇺🇸Country#4,026 / 62.1k
Revenue, last 30 days
$2.5k

Last 6 months: $12k

World#16,108 / 412k
🇺🇸Country#3,683 / 62.1k
Total earnings
$13k
World#178,066 / 412k
🇺🇸Country#28,750 / 62.1k
Per project
$13k

$12k in the last 6 months

World#11,923 / 412k
🇺🇸Country#2,063 / 62.1k
Projects, last 6 months
1
100% fixed0% hourly
World#128,092 / 412k
🇺🇸Country#16,472 / 62.1k
Projects in all
1
100% fixed0% hourly
World#360,671 / 412k
🇺🇸Country#53,151 / 62.1k

Earnings, last 30 days

$12.5k+$2.5k earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$10k$12k$14kOct 8Oct 23Nov 7

Skill rankings: Top 4% in Social Media Ad Campaign

Ranked by MRR among everyone on Upwork with the skill.

  1. #4Advertising Account Audit65 freelancers · 🇺🇸 #1Top 6%
  2. #25Ad Campaign501 freelancers · 🇺🇸 #10Top 5%
  3. #39Campaign Setup749 freelancers · 🇺🇸 #9Top 5%
  4. #47Advertising Strategy500 freelancers · 🇺🇸 #18Top 9%
  5. #73Social Media Ad Campaign1,959 freelancers · 🇺🇸 #23Top 4%
  6. #73Facebook Pixel Setup & Optimization1,163 freelancers · 🇺🇸 #14Top 6%
  7. #74Meta Pixel1,020 freelancers · 🇺🇸 #15Top 7%
  8. #75Strategy1,499 freelancers · 🇺🇸 #46Top 5%