Daniel L.

I’m a four-time Emmy Award–winning former television producer turned public relations expert with over 15 years of experience, based in New York City, the media capital of the world. I specialize in securing earned media placements for clients across the U.S. and internationally, including national and local television, podcasts, radio, digital magazines, print publications, and B2B trade outlets. As a seasoned PR specialist, talent executive and media booker, I work closely with top news, business, and lifestyle outlets, overseeing media strategy, influencer partnerships, and celebrity seeding for CPG brands. I also handle talent booking for one of the largest lifestyle media companies in the country. My relationships with leading journalists, producers, and editors give my clients a competitive edge—because in PR, relationships are everything. What I Do I partner with high-profile individuals, consumer brands, startups, large corporations, agencies, and nonprofits to design and execute strategic media campaigns that amplify visibility and drive results. My work includes: Public Relations Campaigns – Earned media strategy, proactive and reactive pitching, and press management Media Outreach & Bookings – Television, print, podcast, and digital placements across major outlets Creative Strategy Consulting – Story development, messaging refinement, and campaign planning Influencer & Celebrity Seeding – Connecting CPG and lifestyle brands with top creators for authentic engagement Every client is unique—no campaign or SOW is cookie-cutter. I consult with clients to define goals, develop a clear vision, establish a strategy, and execute with precision. Results & Highlights Beauty Brand PR & Content Production: Managed media and content strategy for an innovative beauty brand sold at Costco, Bloomingdale’s, Nordstrom, and more—earning national morning show segments and major magazine features. E-commerce Success: Collaborated with Amazon brands on affiliate placements and influencer seeding, driving a 180% year-over-year increase in sales. Expert & Author Bookings: Secured national news and talk show appearances for authors and experts on CNN, Fox News, MSNBC, NBC News, ABC News, Access Hollywood, and more. Business Leadership Coverage: Placed CEOs and founders on major business networks, including Fox Business, Bloomberg, CNBC, Yahoo Finance, and Nasdaq. Mega Influencer Management: Handled media requests and bookings for influencers with 20M+ followers, resulting in placements on Today and Good Morning America. Television Production: Created and produced an original business series centered on female founders, earning two Emmy Awards for Lifestyle Programming. Podcast Production: Produced and booked guests for a top-ranked interview podcast for a tech platform with over 60 million users (Top 1% of CEO podcasts). Book Launch Consulting: Guided a physician through her book launch—connecting her with a literary agent and ghostwriter, leading to a national publishing deal and #1 Amazon bestseller status. I’ve placed clients across major outlets, including Fox News, CNN, CNBC, ABC, NBC, NewsNation, Bloomberg, Inside Edition, Access Hollywood, The Tamron Hall Show, GMA, The New York Times, The Strategist, USA Today, Vogue, TechCrunch, People, Refinery29, and Eater. Let’s Connect Whether you’re launching a new product, growing your brand, or elevating your media presence, I’d love to help you tell your story. 📩 Let’s schedule a time to discuss your media goals and how I can help your brand stand out, grow, and win in today’s competitive media landscape.