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Umer Ali  S.
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Umer Ali S.

Amazon Expert | Amazon PPC | Amazon Growth | Amazon Seller Management

🟡 $𝟏𝟓𝟎𝐌+ 𝐀𝐦𝐚𝐳𝐨𝐧 𝐏𝐏𝐂 𝐑𝐞𝐯𝐞𝐧𝐮𝐞 𝐌𝐚𝐧𝐚𝐠𝐞𝐝 📈 𝟕+ 𝐘𝐞𝐚𝐫𝐬 𝐢𝐧 𝐀𝐦𝐚𝐳𝐨𝐧 𝐏𝐏𝐂, 𝐒𝐄𝐎, 𝐂𝐑𝐎 & 𝐀𝐜𝐜𝐨𝐮𝐧𝐭 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭 🎯 𝐀𝐦𝐚𝐳𝐨𝐧-𝐂𝐞𝐫𝐭𝐢𝐟𝐢𝐞𝐝 𝐏𝐏𝐂 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭 𝐏𝐫𝐨𝐟𝐞𝐬𝐬𝐢𝐨𝐧𝐚𝐥 🚀 𝐅𝐑𝐄𝐄 𝐀𝐦𝐚𝐳𝐨𝐧 𝐏𝐏𝐂 & 𝐆𝐫𝐨𝐰𝐭𝐡 𝐀𝐮𝐝𝐢𝐭 🟡 𝐌𝐨𝐫𝐞 𝐚𝐝 𝐬𝐩𝐞𝐧𝐝 𝐝𝐨𝐞𝐬𝐧’𝐭 𝐚𝐮𝐭𝐨𝐦𝐚𝐭𝐢𝐜𝐚𝐥𝐥𝐲 𝐜𝐫𝐞𝐚𝐭𝐞 𝐦𝐨𝐫𝐞 𝐠𝐫𝐨𝐰𝐭𝐡. 𝐁𝐞𝐭𝐭𝐞𝐫 𝐬𝐲𝐬𝐭𝐞𝐦𝐬 𝐝𝐨. I’m an Amazon Expert and Amazon PPC Expert helping FBA sellers, private-label brands, and established ecommerce businesses reduce wasted ad spend, improve conversions, and scale profitably. My work combines Amazon PPC Management, Amazon SEO, Listing Optimization, CRO, Catalog Management, and Seller Central Management into one connected growth system. My goal is not just to lower ACoS or increase sales. It is to build an Amazon account that can grow revenue while protecting profitability. 🔴 𝐖𝐇𝐄𝐑𝐄 𝐀𝐌𝐀𝐙𝐎𝐍 𝐆𝐑𝐎𝐖𝐓𝐇 𝐁𝐑𝐄𝐀𝐊𝐒 ❌ PPC campaigns lack structure ❌ ACOS rises while TACOS stays unstable ❌ Listings get traffic but fail to convert ❌ PPC, SEO, and creatives work separately ❌ Profitable keywords are not scaled properly ❌ Seller Central and catalog issues slow growth I look at the full system: 𝐓𝐫𝐚𝐟𝐟𝐢𝐜 → 𝐂𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧 → 𝐑𝐚𝐧𝐤𝐢𝐧𝐠 → 𝐏𝐫𝐨𝐟𝐢𝐭𝐚𝐛𝐢𝐥𝐢𝐭𝐲 → 𝐒𝐜𝐚𝐥𝐞 🟡 𝐀𝐌𝐀𝐙𝐎𝐍 𝐏𝐏𝐂 𝐌𝐀𝐍𝐀𝐆𝐄𝐌𝐄𝐍𝐓 As an 𝐀𝐦𝐚𝐳𝐨𝐧 𝐏𝐏𝐂 𝐄𝐱𝐩𝐞𝐫𝐭, I build and optimize campaigns for efficiency, profitability, and controlled scaling. ✔ Sponsored Products, Sponsored Brands & Sponsored Display ✔ PPC Campaign Setup, Restructuring & Optimization ✔ Amazon PPC Audit ✔ Keyword Research & Search Term Optimization ✔ Product / ASIN Targeting ✔ Negative Keyword Management ✔ Bid, Placement & Budget Optimization ✔ 𝐀𝐂𝐨𝐒 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧 & 𝐓𝐀𝐂𝐨𝐒 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭 ✔ ROAS Improvement ✔ Product Launch PPC Strategy ✔ Competitor Analysis I focus on clean campaign structures, search intent, and profitable scaling—not daily reactive changes. 🟡 𝗦𝗲𝗹𝗲𝗰𝘁𝗲𝗱 𝗼𝘂𝘁𝗰𝗼𝗺𝗲𝘀 (𝗿𝗲𝗰𝗲𝗻𝘁 𝘄𝗼𝗿𝗸) ✔ $𝟭.𝟲𝗠+ 𝗶𝗻 𝟳 𝗺𝗼𝗻𝘁𝗵𝘀 for a new Amazon brand ($12K → $300K/month). ✔ 𝗔𝗖𝗼𝗦 𝗿𝗲𝗱𝘂𝗰𝗲𝗱 𝗳𝗿𝗼𝗺 𝟯𝟬%+ 𝘁𝗼 𝘂𝗻𝗱𝗲𝗿 𝟮𝟬% across multiple PPC accounts. ✔ 𝟰𝟱%+ 𝗖𝗧𝗥 𝗴𝗿𝗼𝘄𝘁𝗵 through Sponsored Brands optimization. ✔ 𝗗𝗦𝗣 𝗥𝗢𝗔𝗦 𝟭.𝟰𝗫 → 𝟰.𝟮𝗫 in under 4 weeks. ✔ 𝟭𝟴% 𝗹𝗼𝘄𝗲𝗿 𝗮𝗱 𝘀𝗽𝗲𝗻𝗱 while maintaining sales volume. ✔ $𝟱𝟬𝗞+ 𝗺𝗼𝗻𝘁𝗵𝗹𝘆 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 scaled for multiple Amazon brands. 🟡 𝐀𝐌𝐀𝐙𝐎𝐍 𝐒𝐄𝐎, 𝐋𝐈𝐒𝐓𝐈𝐍𝐆 𝐎𝐏𝐓𝐈𝐌𝐈𝐙𝐀𝐓𝐈𝐎𝐍 & 𝐂𝐑𝐎 If the listing cannot convert traffic, PPC becomes expensive. ✔ Amazon SEO & Listing Optimization ✔ Keyword & Backend Search Term Research ✔ Titles, Bullets & Product Descriptions ✔ CTR & CVR Optimization ✔ Search Query Performance ✔ Brand Analytics ✔ A+ Content & Premium A+ ✔ Brand Story ✔ Listing Image / Creative Strategy ✔ Amazon Storefront Optimization The goal is to make 𝐀𝐦𝐚𝐳𝐨𝐧 𝐏𝐏𝐂 + 𝐒𝐄𝐎 + 𝐂𝐑𝐎 + 𝐜𝐫𝐞𝐚𝐭𝐢𝐯𝐞 work together so paid growth also supports organic performance. 🟡 𝐒𝐄𝐋𝐋𝐄𝐑 𝐂𝐄𝐍𝐓𝐑𝐀𝐋 & 𝐀𝐂𝐂𝐎𝐔𝐍𝐓 𝐌𝐀𝐍𝐀𝐆𝐄𝐌𝐄𝐍𝐓 ✔ Amazon Seller Central Management ✔ Amazon Vendor Central ✔ Amazon FBA / FBM Operations ✔ Amazon Catalog Management ✔ Flat Files & Bulk Uploads ✔ Parent-Child Variations ✔ ASIN Merge / Split ✔ Category & Browse Node Fixes ✔ Suppressed / Stranded Listings ✔ Catalog Error Resolution ✔ Account Health & Case Management ✔ Reimbursements & Inventory Management 📊 𝐖𝐇𝐀𝐓 𝐈 𝐎𝐏𝐓𝐈𝐌𝐈𝐙𝐄 𝐅𝐎𝐑 ✔ Lower wasted ad spend ✔ Sustainable ACoS & stable TACoS ✔ Higher ROAS, CTR & CVR ✔ Better organic keyword ranking ✔ Stronger listing conversion ✔ Profitable product launches ✔ Predictable, controlled Amazon growth 🤖 𝐓𝐎𝐎𝐋𝐒 Helium 10 • Scale Insights • Sellerboard • Perpetua • Trellis • Adbrew • Teikametrics • Intentwise • Pacvue • Amazon Brand Analytics • Search Query Performance 🔴 𝐌𝐘 𝐀𝐏𝐏𝐑𝐎𝐀𝐂𝐇 1️⃣ 𝐃𝐢𝐚𝐠𝐧𝐨𝐬𝐞 — Find where revenue, conversion, or profit is leaking. 2️⃣ 𝐂𝐨𝐧𝐭𝐫𝐨𝐥 — Fix PPC, listing, catalog, and Seller Central bottlenecks. 3️⃣ 𝐒𝐜𝐚𝐥𝐞 — Increase investment behind what is already profitable. 📩 𝐈𝐧𝐯𝐢𝐭𝐞 𝐦𝐞 𝐟𝐨𝐫 𝐚 𝐅𝐑𝐄𝐄 𝐀𝐦𝐚𝐳𝐨𝐧 𝐏𝐏𝐂 & 𝐆𝐫𝐨𝐰𝐭𝐡 𝐀𝐮𝐝𝐢𝐭. I’ll help identify the biggest opportunities across your PPC, listings, conversion, and account performance. ⭐ 𝐊𝐄𝐘𝐖𝐎𝐑𝐃𝐒 Amazon Expert • Amazon PPC • Amazon PPC Expert • Amazon PPC Manager • Amazon PPC Management • Amazon FBA • Amazon FBA Expert • Amazon Seller Central • Amazon Seller Central Management • Amazon Account Management • Amazon Brand Manager • Amazon Growth • Amazon SEO • Amazon SEO Specialist • Amazon Listing Optimization • Amazon Keyword Research • Sponsored Products • Sponsored Brands • Sponsored Display • ACoS Optimization • TACoS Management • ROAS Improvement • Amazon Catalog Management • Amazon Product Launch • Amazon CRO

🇵🇰Multan, Pakistan$8/hr100% JSS4.87 (104)Since Apr 2023

Earnings and projects

MRR
$3k

Last 6 months ÷ 6

World#12,457 / 412k
🇵🇰Country#1,349 / 52.9k
Revenue, last 30 days
$3.1k

Last 6 months: $18k

World#11,970 / 412k
🇵🇰Country#1,325 / 52.9k
Total earnings
$146k

Billed in all: $154k

World#24,416 / 412k
🇵🇰Country#1,836 / 52.9k
Per project
$749

$537 in the last 6 months

World#147,043 / 412k
🇵🇰Country#14,205 / 52.9k
Projects, last 6 months
34

Across 39 contracts

33% fixed67% hourly
World#2,191 / 412k
🇵🇰Country#542 / 52.9k
Projects in all
195

Across 228 contracts

43% fixed57% hourly
World#10,391 / 412k
🇵🇰Country#1,449 / 52.9k

Earnings, last 30 days

$154k+$3.1k earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$150k$152k$154kOct 9Oct 24Nov 8

Skill rankings: Top 3% in SEO Keyword Research

Ranked by MRR among everyone on Upwork with the skill.

  1. 3Advertising Account Audit65 freelancers · 🇵🇰 #2Top 5%
  2. #12Advertising Management217 freelancers · 🇵🇰 #2Top 6%
  3. #20Amazon Product Research548 freelancers · 🇵🇰 #14Top 4%
  4. #26Amazon FBA Product Research649 freelancers · 🇵🇰 #21Top 4%
  5. #37Advertising Strategy500 freelancers · 🇵🇰 #7Top 7%
  6. #48Amazon Marketing676 freelancers · 🇵🇰 #29Top 7%
  7. #55Amazon Private Label1,236 freelancers · 🇵🇰 #34Top 4%
  8. #65Amazon Advertising Console1,220 freelancers · 🇵🇰 #31Top 5%