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Muhammad  K.
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Muhammad K.

Google Ads & Meta Ads Specialist | PPC & Performance Marketing Expert

🏆 Top Rated Plus | Top 3% Talent on Upwork ✅ Google Ads Certified | Meta Ads Specialist 💰 $15M+ Advertising Spend Managed 🌎 US | UK | Canada | Australia | Europe | UAE | Saudi Arabia 🎯 Lead Generation | eCommerce | Local Services | B2B Are your Google Ads or Meta Ads generating clicks but not enough qualified leads, sales, or revenue? I help businesses build, optimise, and scale paid advertising campaigns focused on reducing wasted ad spend, improving conversions, and maximising advertising performance. My focus goes beyond clicks and impressions. I optimise the metrics that matter – CPL, CPA, CAC, ROAS, conversion rate, lead quality, and profitability. 🔎 GOOGLE ADS / PPC EXPERT 🎯 Google Search Ads & PPC Campaigns 🎯 Performance Max, Shopping & Display Ads 🎯 YouTube Ads & Remarketing 🎯 Local & Call-Focused Campaigns 🎯 Keyword & Competitor Research 🎯 Search Term & Negative Keyword Optimisation 🎯 Ad Copy & RSA Optimisation 🎯 Bidding & Budget Optimisation 🎯 Google Ads Audits & Campaign Restructuring 🎯 Conversion Tracking, GA4 & Google Tag Manager 📱 META / FACEBOOK & INSTAGRAM ADS ✅ Facebook & Instagram Ads Management ✅ Lead Generation & Sales Campaigns ✅ Advantage+ Campaigns ✅ Meta Pixel & Conversions API (CAPI) ✅ Custom & Lookalike Audiences ✅ Retargeting & Creative Testing ✅ Campaign Scaling & CPA/ROAS Optimisation ✅ Meta Ads Audits 🛒 ECOMMERCE PPC & PAID SOCIAL ⭐ Google Shopping & Performance Max ⭐ Meta & TikTok Ads ⭐ Google Merchant Center & Product Feeds ⭐ Catalogue & Dynamic Product Ads ⭐ Shopify Conversion Tracking ⭐ Customer Acquisition & Retargeting ⭐ ROAS & Profitability Optimisation 📈 LEAD GENERATION & LOCAL PPC I help businesses generate qualified leads, calls, and appointments across industries, including: ➡️ Dental & Medical Practices ➡️ Home Services & Contractors ➡️ Legal & Professional Services ➡️ Real Estate & Automotive ➡️ Hospitality & Hotels ➡️ Education & Recruitment ➡️ Local Businesses & B2B Companies My strategy focuses on high-intent keywords, location-based targeting, relevant ad copy, and lead quality - not just conversion volume. ⚙️ PPC AUDITS, TRACKING & OPTIMISATION Already running ads without the expected results? I can identify: 🔹 Wasted Ad Spend & Irrelevant Search Terms 🔹 Keyword & Targeting Issues 🔹 Weak Ad Copy & Campaign Structure 🔹 Bidding & Budget Inefficiencies 🔹 Conversion Tracking Problems 🔹 Landing Page & Funnel Issues 🔹 Opportunities to Improve Performance and Scale 📊 CONVERSION TRACKING & ANALYTICS ✅ Google Ads Conversion Tracking ✅ GA4 & Google Tag Manager ✅ Website Form & Phone Call Tracking ✅ Meta Pixel & CAPI ✅ Tag Assistant & GTM Preview Testing ✅ Conversion Audits & Troubleshooting 🏆 EXPERIENCE & EXPERTISE 💎 Google Ads & Meta Ads Management 💎 Lead Generation & eCommerce Advertising 💎 International Client Experience 💎 Campaign Audits & Performance Optimisation 💎 Data-Driven Strategy & Budget Management 🚀 LET'S GROW YOUR BUSINESS. Looking for a Google Ads expert, Meta Ads specialist, PPC manager, or performance marketing professional to launch, audit, optimise, or scale your campaigns? 📩 Send me a message about your business and advertising goals. Let's reduce wasted ad spend, attract the right customers, and turn your advertising budget into measurable leads, sales, and revenue.

🇵🇰Bahawalpur, Pakistan$16/hr100% JSS4.80 (15)Since Apr 2023
GlobeUpwork

Earnings and projects

MRR
$2k

Last 6 months ÷ 6

World#22,498 / 412k
🇵🇰Country#2,528 / 52.9k
Revenue, last 30 days
$2.1k

Last 6 months: $12k

World#19,634 / 412k
🇵🇰Country#2,196 / 52.9k
Total earnings
$13k

Billed in all: $13k

World#176,769 / 412k
🇵🇰Country#18,445 / 52.9k
Per project
$668

$1.3k in the last 6 months

World#156,778 / 412k
🇵🇰Country#15,481 / 52.9k
Projects, last 6 months
9
44% fixed56% hourly
World#21,105 / 412k
🇵🇰Country#4,824 / 52.9k
Projects in all
19
68% fixed32% hourly
World#138,388 / 412k
🇵🇰Country#22,977 / 52.9k

Earnings, last 30 days

$13.4k+$2.1k earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$10k$12k$14kOct 8Oct 23Nov 7

Skill rankings: Top 5% in B2B Lead Generation

Ranked by MRR among everyone on Upwork with the skill.

  1. #15Build Lookalike Audiences98 freelancers · 🇵🇰 #3Top 15%
  2. #24SEM Campaign Setup210 freelancers · 🇵🇰 #1Top 11%
  3. #37Local Search Ads309 freelancers · 🇵🇰 #2Top 12%
  4. #88Lead Generation Strategy1,364 freelancers · 🇵🇰 #20Top 6%
  5. #100Facebook Pixel Setup & Optimization1,163 freelancers · 🇵🇰 #20Top 9%
  6. #105Performance Marketing1,000 freelancers · 🇵🇰 #11Top 11%
  7. #154Google Ads Account Setup1,074 freelancers · 🇵🇰 #9Top 14%
  8. #162Google Ads Audit1,171 freelancers · 🇵🇰 #13Top 14%