Muhammad K.
Google Ads & Meta Ads Specialist | PPC & Performance Marketing Expert
🏆 Top Rated Plus | Top 3% Talent on Upwork ✅ Google Ads Certified | Meta Ads Specialist 💰 $15M+ Advertising Spend Managed 🌎 US | UK | Canada | Australia | Europe | UAE | Saudi Arabia 🎯 Lead Generation | eCommerce | Local Services | B2B Are your Google Ads or Meta Ads generating clicks but not enough qualified leads, sales, or revenue? I help businesses build, optimise, and scale paid advertising campaigns focused on reducing wasted ad spend, improving conversions, and maximising advertising performance. My focus goes beyond clicks and impressions. I optimise the metrics that matter – CPL, CPA, CAC, ROAS, conversion rate, lead quality, and profitability. 🔎 GOOGLE ADS / PPC EXPERT 🎯 Google Search Ads & PPC Campaigns 🎯 Performance Max, Shopping & Display Ads 🎯 YouTube Ads & Remarketing 🎯 Local & Call-Focused Campaigns 🎯 Keyword & Competitor Research 🎯 Search Term & Negative Keyword Optimisation 🎯 Ad Copy & RSA Optimisation 🎯 Bidding & Budget Optimisation 🎯 Google Ads Audits & Campaign Restructuring 🎯 Conversion Tracking, GA4 & Google Tag Manager 📱 META / FACEBOOK & INSTAGRAM ADS ✅ Facebook & Instagram Ads Management ✅ Lead Generation & Sales Campaigns ✅ Advantage+ Campaigns ✅ Meta Pixel & Conversions API (CAPI) ✅ Custom & Lookalike Audiences ✅ Retargeting & Creative Testing ✅ Campaign Scaling & CPA/ROAS Optimisation ✅ Meta Ads Audits 🛒 ECOMMERCE PPC & PAID SOCIAL ⭐ Google Shopping & Performance Max ⭐ Meta & TikTok Ads ⭐ Google Merchant Center & Product Feeds ⭐ Catalogue & Dynamic Product Ads ⭐ Shopify Conversion Tracking ⭐ Customer Acquisition & Retargeting ⭐ ROAS & Profitability Optimisation 📈 LEAD GENERATION & LOCAL PPC I help businesses generate qualified leads, calls, and appointments across industries, including: ➡️ Dental & Medical Practices ➡️ Home Services & Contractors ➡️ Legal & Professional Services ➡️ Real Estate & Automotive ➡️ Hospitality & Hotels ➡️ Education & Recruitment ➡️ Local Businesses & B2B Companies My strategy focuses on high-intent keywords, location-based targeting, relevant ad copy, and lead quality - not just conversion volume. ⚙️ PPC AUDITS, TRACKING & OPTIMISATION Already running ads without the expected results? I can identify: 🔹 Wasted Ad Spend & Irrelevant Search Terms 🔹 Keyword & Targeting Issues 🔹 Weak Ad Copy & Campaign Structure 🔹 Bidding & Budget Inefficiencies 🔹 Conversion Tracking Problems 🔹 Landing Page & Funnel Issues 🔹 Opportunities to Improve Performance and Scale 📊 CONVERSION TRACKING & ANALYTICS ✅ Google Ads Conversion Tracking ✅ GA4 & Google Tag Manager ✅ Website Form & Phone Call Tracking ✅ Meta Pixel & CAPI ✅ Tag Assistant & GTM Preview Testing ✅ Conversion Audits & Troubleshooting 🏆 EXPERIENCE & EXPERTISE 💎 Google Ads & Meta Ads Management 💎 Lead Generation & eCommerce Advertising 💎 International Client Experience 💎 Campaign Audits & Performance Optimisation 💎 Data-Driven Strategy & Budget Management 🚀 LET'S GROW YOUR BUSINESS. Looking for a Google Ads expert, Meta Ads specialist, PPC manager, or performance marketing professional to launch, audit, optimise, or scale your campaigns? 📩 Send me a message about your business and advertising goals. Let's reduce wasted ad spend, attract the right customers, and turn your advertising budget into measurable leads, sales, and revenue.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $12k
Billed in all: $13,353$13k
$1.3k in the last 6 months
Earnings, last 30 days
Skill rankings: Top 5% in B2B Lead Generation
Ranked by MRR among everyone on Upwork with the skill.
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