Salustiano O.

Creative strategist | Meta ads | Direct response Marketing

Most people find one winning ad after failing 100 times. That's because most people aim for mindless volume instead of quality. I don't like that idea, and by prioritising quality with our clients we've been able to consistently find new winners with way less volume. So far I'd say around 1 winning ad out of less than 50 tested. But quick context — Over the past few years I've partnered with a good amount of ecom brands and helped them scale anywhere from multiple 5 figures to multiple 6 figures a month. That doesn't happen by testing random things — it comes from having a solid research system and a feedback loop process that lets you run intentional ads and optimize them week after week. I usually partner with brands on the creative strategy side — research, angles, UGC and ad scripts, creative briefs — but I also assist with the post production, so you get the whole creative pipeline handled and not just a doc of ideas. Thanks to that I've been able to help a parenting brand grow from $40K to $400K/month in 6 months (one ad ran 3+ months without fatiguing and did six figures on its own), a moto accessories brand go from $40K to $140K/month, and a pet nutrition brand from $0 to $120K. I also work in French, so if you're running Meta ads in France or Québec we can do this in both languages. If you're looking for someone who thinks about why ads perform, not just how to make them look good — feel free to send me a message. Salustiano