Larissa W.

I'm a strategic sales and partnerships professional with 9 years of experience driving revenue growth, building meaningful business relationships, and developing scalable systems to support long-term success. Before moving into the startup world, I worked for several Fortune 500 companies across payroll, uniform & facility services, and medical device industries—where I consistently exceeded sales quotas and honed my ability to sell complex solutions in competitive markets. That foundation set me up to help early-stage companies build their own sales processes and strategies from the ground up. Over the past several years, I’ve led business development and partnership initiatives at mission-driven startups in industries ranging from foodservice to e-commerce. My experience spans consultative sales, account growth, partner enablement, lead generation strategy, and go-to-market execution. Here’s what I can bring to your team: B2B Sales Strategy & Execution: I’ve built outbound sales systems from the ground up—managing inbound and outbound efforts, refining messaging, setting up email flows, and converting leads into long-term customers. I specialize in turning top-of-funnel activity into closed deals. Partnership Development: I’ve designed and launched partnership programs that drive brand credibility, generate referrals, and create new sales opportunities. From onboarding to ongoing engagement, I know how to build mutually beneficial relationships that last. Team Enablement & Cross-Functional Collaboration: I work closely with product, marketing, and account management teams to align on goals and execute effectively. Whether leading sales meetings or sharing customer feedback, I help keep teams moving in the same direction. Event Strategy & Brand Building: I’ve planned and executed national event strategies to increase visibility and lead generation—boosting event-based leads by over 140% with a fresh, targeted approach. If you're looking for someone who can build your sales pipeline, grow strategic partnerships, and create repeatable systems that scale—I'm ready to jump in.