Michael E.

With over a decade of experience, at ClarityCFO, we give business owners what they deserve but rarely have, clarity, control, and confidence in their financial decisions. Most entrepreneurs start a business to build freedom, not spreadsheets. Yet messy books, inconsistent cash flow, and lack of visibility can stall growth, or worse, put everything at risk. That’s where we come in. We partner with small to mid-sized businesses and franchise organizations to build financial systems that drive profitability, scalability, and strategic decision-making. We provide full-stack financial operations and strategic CFO/COO support, including: Bookkeeping & Clean-Up – Accurate, timely books and full month-end close Financial Reporting & KPIs – Monthly financials with insights that matter Budgeting & Forecasting – Revenue planning, cash flow projections, strategic modeling Cash Flow Management – Burn rate tracking and weekly cash control systems Job Costing & Margin Analysis – Improve profitability by understanding your real costs Systems & Process Optimization – Build financial infrastructure with SOPs Fractional CFO Support – Strategic guidance without the full-time cost Franchise Financial Support – Item 19 modeling, location benchmarking, unit economics We support: Service-based businesses Franchisees & franchisors Agencies & professional services Home services & trades Construction & contracting SaaS & subscription businesses Startups and growth-stage companies Whether you’re trying to scale past $1M, manage multi-location growth, or prepare for acquisition, we align your financials to your growth strategy. Why Clients Choose Us: Clear financial visibility and decision-making insight Dedicated support, not just bookkeeping, but strategic partnership Proven frameworks for growing profit and cash flow Real operator experience, not just compliant accounting Executive-level mindset with hands-on execution Tools We Use QuickBooks • Xero • Gusto • Bill.com • HubSpot • Shopify • Stripe Microsoft Excel • Google Sheets • Financial Dashboards • SOP Development Let’s bring clarity to your numbers, and direction to your next move. Send a message to discuss your needs. We’ll build a financial system that fuels your growth. claritycfos.com