Adriana P.

Meta & TikTok Ads expert and creative strategist for e-commerce, DTC and app brands. I plan, launch and optimize Facebook, Instagram and TikTok ads, and I create the ad creatives and landing pages that make them convert. ⭐ Top Rated · 100% Job Success · 69 jobs completed on Upwork Most ad accounts don't fail because of the budget. They fail because of weak creative, broken tracking or a landing page that doesn't match the ad. I handle all three in one place, so you don't need a separate media buyer, creative strategist and web designer. 🎯 **𝗪𝗵𝗮𝘁 𝗜 𝗰𝗮𝗻 𝗱𝗼 𝗳𝗼𝗿 𝘆𝗼𝘂** → Meta Ads strategy, setup and management in Facebook Ads Manager (Advantage+, CBO, ABO) → TikTok Ads setup and management: video campaigns, creative testing and optimization → Creative strategy: angles, hooks and concepts based on your audience and data → Ad creatives: static ads, carousels, video ads and UGC-style concepts → Creative testing: new angles, hooks and formats every week → Tracking setup: Meta Pixel, Conversions API (CAPI), TikTok Pixel, events and UTMs → Landing pages and CRO in WordPress, Webflow, Framer, GoHighLevel and ClickFunnels → Ad account audits: tracking, structure, audiences, creative fatigue and placements → Weekly reports with clear next steps (CPA, ROAS, CTR, CPM) 📈 **𝗥𝗲𝗰𝗲𝗻𝘁 𝗿𝗲𝘀𝘂𝗹𝘁𝘀** ✓ Meta Ads for an iOS app: 2,730 free trials at $10.95 each ✓ TikTok Ads: 5.4M impressions and 87K clicks at €0.07 CPC ✓ Meta lead ads for a restaurant app: 230 B2B leads at €44.18 each 🤝 **𝗪𝗵𝗼 𝗜 𝘄𝗼𝗿𝗸 𝘄𝗶𝘁𝗵** E-commerce and DTC brands, mobile apps, SaaS and service businesses in the US and Europe. 🚀 **𝗛𝗼𝘄 𝘄𝗲 𝘀𝘁𝗮𝗿𝘁** 1. Send me a message here on Upwork 2. Give me view-only access to your ad account 3. Get a free audit with the top 3 fixes for your account Tell me about your brand and your current ad spend, and I'll tell you where I'd start.