Ali Awais M.

A client came to me with a landing page converting at 1.2%. Three weeks later, it was at 3.4% without touching their copy or ad spend. The only thing that changed was the design. That's what conversion-focused UI/UX actually means in practice. Not prettier screens. Not more animations. A clear visual hierarchy, a frictionless user flow, and interface decisions grounded in how people actually behave not how we assume they do. I'm Ali Awais, and I work with startups and product teams who already have traction but are leaving growth on the table because their design isn't doing its job. My background is in Figma, UX research, and conversion rate optimization across web, mobile, and SaaS products. But more practically: I think like a growth partner, not a hired hand. Before I open Figma on any project, I want to understand your funnel, your users, and where the drop-off is happening. That's what separates a design that looks good in a presentation from one that moves your numbers. A few recent outcomes: a SaaS dashboard overhaul that increased user engagement by 50%, an e-commerce redesign that lifted conversions 35% in three months, and a startup app that walked into investor meetings and walked out with funding. If you have a product with real potential and a design that isn't reflecting it, I'd like to hear about it. Send me a brief message about what you're building and where you feel it's falling short. I'll give you an honest assessment within a few hours no pitch, no pressure.