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Elaine M.
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Elaine M.

Senior Creative Lead | Content Creation & Social Media Management

Senior Creative Lead | Social Media Strategy & Content Production I help brands build a presence worth following. With over 7 years leading creative and social media projects, a Bachelor's degree in Marketing Management, and an experience that spans strategy, design, and production, I bring senior-level thinking to every engagement. Strategic Brand Development I do not just manage social media. I architect the creative direction behind it. Working closely with founders, marketing teams, and stakeholders, I develop brand voices, visual identities, and content systems that are built to scale. Every decision is rooted in your business objectives and audience behavior, not guesswork. Content Production & Creative Direction I oversee and execute the full content pipeline, from concept to final asset. Whether the deliverable is a campaign, a product launch, or an ongoing content calendar, I bring both the creative vision and the technical execution to make it happen. My production toolkit includes Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro), Canva, Framer, and CapCut, alongside cutting-edge AI tools including Midjourney, Runway, Veo3, Kling, ElevenLabs, HeyGen, and Getimg.ai. Platform Growth & Community Leadership I build audiences, not just followings. Across all social media platforms, I develop strategies that deepen community engagement and turn passive viewers into loyal brand advocates. I manage end-to-end operations using Meta, Metricool, Later, Hootsuite, Sprout Social, Mailchimp, Slack, Notion, Monday, and Trello. Performance Analysis & Optimization Senior creative work is accountable creative work. I track performance at every stage, analyze what the data is telling us, and make informed decisions that sharpen your strategy over time. From organic content to paid social, I ensure every investment delivers measurable returns. What You Get When You Work With Me –Strategic clarity. I align creative output with business goals from day one, so nothing is produced without purpose. –Creative leadership. I bring a point of view, not just execution. You get a true creative partner, not a task-taker. –Reliable delivery. I hold myself to the same standard I would expect from any senior hire. Quality, on time, every time. –Trend awareness. I stay ahead of the curve so your brand stays relevant without chasing noise. –Clear communication. You are never left wondering where things stand. I keep every project transparent and collaborative. Most brands look the same. Sound the same. Get ignored the same. That is exactly the problem I solve. If you are serious about standing out, send me a message on. One conversation is all it takes to change the direction of your brand entirely.

🇦🇪Dubai, United Arab Emirates$50/hr100% JSS5.00 (7)Since Apr 2023

Earnings and projects

MRR
$2.2k

Last 6 months ÷ 6

World#19,777 / 412k
🇦🇪Country#162 / 2,720
Revenue, last 30 days
$1.8k

Last 6 months: $13k

World#24,361 / 412k
🇦🇪Country#146 / 2,720
Total earnings
$41k

Billed in all: $43k

World#88,078 / 412k
🇦🇪Country#493 / 2,720
Per project
$3k

$6.6k in the last 6 months

World#56,208 / 412k
🇦🇪Country#342 / 2,720
Projects, last 6 months
2
100% fixed0% hourly
World#88,918 / 412k
🇦🇪Country#509 / 2,720
Projects in all
14

Across 15 contracts

53% fixed47% hourly
World#168,283 / 412k
🇦🇪Country#1,149 / 2,720

Earnings, last 30 days

$42.9k+$1.8k earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$41k$42k$43kOct 8Oct 23Nov 7

Skill rankings: Top 3% in Canva

Ranked by MRR among everyone on Upwork with the skill.

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  3. #98Adobe Creative Suite2,862 freelancers · 🇦🇪 #2Top 3%
  4. #104Framer1,796 freelancers · 🇦🇪 #3Top 6%
  5. #145Advertising2,698 freelancers · 🇦🇪 #2Top 5%
  6. #274Video Editing & Production8,102 freelancers · 🇦🇪 #5Top 3%
  7. #334Microsoft Word12,572 freelancers · 🇦🇪 #2Top 3%
  8. #367Content Creation11,949 freelancers · 🇦🇪 #2Top 3%