Valentina B.
Creative & Marketing Strategist | Content & Growth Expert
Hey there, I’m Valentina! I'm a Creative and Marketing Strategist with over 6 years of experience helping fashion, retail, and lifestyle brands grow through content-driven strategies, clear brand positioning, and social-first campaigns that actually perform. With a background in communication and a master’s degree in marketing, I bring both creative vision and strategic thinking to every project, translating insights into scroll-stopping content, UGC briefs, and campaigns that convert. Here’s what I can help you with: ✅ Creative Strategy for Paid Ads & UGC – I ideate strong concepts, write creator scripts, and brief editors to turn raw content into high-performing ads. ✅ Content Marketing & Social Media Planning – I create content calendars that speak to your audience and align with your brand’s voice and goals. ✅ Brand Strategy & Messaging – I help define (or refine) your brand’s positioning so it connects across every touchpoint. ✅ Campaign & Project Management – I manage timelines, teams, and creative workflows from idea to delivery. ✅ Copywriting for Digital Channels – From hooks to CTAs, I write content that gets attention and drives action. Why clients love working with me: I bring structure, creativity, and clarity to every project. I don’t just “make things look good”, I focus on strategic execution that delivers results. I’m collaborative, communicative, and committed to making your brand stand out for the right reasons. If you're looking for support with strategic content planning, social media growth, or brand positioning, I'm here to assist you in creating a memorable and successful brand. I’m excited to team up and help bring your brand’s vision to life!
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $20k
Billed in all: $36,187$36k
$10k in the last 6 months
Across 6 contracts
Earnings, last 30 days
Skill rankings: Top 3% in Digital Marketing
Ranked by MRR among everyone on Upwork with the skill.
- #6Project Accounting112 freelancers · 🇩🇪 #1Top 5%🇩🇪#1 of 3
- #17Ecommerce Management Consultation322 freelancers · 🇩🇪 #2Top 5%🇩🇪#2 of 4
- #78Creative Strategy1,968 freelancers · 🇩🇪 #2Top 4%🇩🇪#2 of 37
- #87Growth Strategy1,470 freelancers · 🇩🇪 #1Top 6%🇩🇪#1 of 19
- #103Account Management3,086 freelancers · 🇩🇪 #1Top 3%🇩🇪#1 of 25
- #154Brand Strategy3,282 freelancers · 🇩🇪 #3Top 5%🇩🇪#3 of 49
- #205Digital Marketing Strategy5,185 freelancers · 🇩🇪 #4Top 4%🇩🇪#4 of 57
- #411Digital Marketing13,812 freelancers · 🇩🇪 #6Top 3%🇩🇪#6 of 136