Diana R.

I'm an expert of all things Amazon. I have spent 9 years at Amazon Agencies where I worked with hundreds of brands across most categories. I have deep knowledge of Vendor Central, Seller Central, and Amazon Advertising equally. I spent years getting my hands dirty and mastering: - Catalog management - RBS and SPS communication - FBA shipments and FBM metrics - Brand Registry management and troubleshooting - PO and charge back management - running pay-per-click ad campaigns - Data analysis with all sales and marketing metrics I also spent years partnering with clients on: - sales growth strategies - channel pricing and 3P management - budget planning for promotional and pay-per-click activity - go-to-market strategy - competitive analysis - buy box and out of stock control tactics More recently, I have held strategic leadership roles involving: - Reporting and insights strategy - corporate operations - digital shelf strategy - merger & acquisition - Business analysis