Sion O.

Hey I'm Sion (sounds like "Shawn"), and I make tech products shine with the right strategy and the right words. I spent 16+ years in the tech industry as a Product Marketing Leader, and now I'm using that experience to help companies who are doing big, exciting things, but need help talking about it. Recently I've worked on projects in the areas of SaaS, fintech, cloud workspaces, electric vehicle charging, cybersecurity, computer vision modeling, and more. I love making the complex simple. I specialize in bringing new web apps, mobile apps, and other tech products to market, as well as enhancing the appeal of existing products. And that entails much more than just writing copy. As an experienced Product Marketing Strategist, I first develop the product positioning and messaging structure that's going to capture your intended audience, and then flesh out the story with compelling copy. I have vast experience with both B2B and B2C tech products. I'll work with your marketers, designers, and developers to boost product adoption with a website or landing page pitch that converts, drive user engagement with smart in-app labels and notifications, and add overall finesse with microcopy and tooltips. Together, we'll make your tech platform as enticing and easy to use as TurboTax (if you know, you know). Those are the highlights, but if you fancy learning more, here's the full list of things I'm experienced in: Marketing & Copywriting • Go-to-market (GTM) strategy • Brand and product positioning and messaging • Copy for websites, landing pages, and product assets • Whitepapers, research reports, and ebooks • How-to guides, help/explainer pages, and FAQs • Scripts for marketing, training, and explainer videos • App store metadata, content, and optimization (ASO) • Product launch communication and email campaigns • Startup elevator pitches UX Writing • Full UX copy audits with recommendations/revisions • Welcome screens/onboarding flow • Element labels and menu/tab titles • Navigation and tooltips • Instructions and next-best-action suggestions • User-friendly error messages • Microcopy • Copy variations for different user journeys and personas • In-app product and upsell messaging • Notification strategy and copy • Product/feature naming • Feature sunsetting and user migration • Voice and tone direction Product Types • Desktop software • Web-based SaaS applications • Mobile apps (iOS and Android) • Marketplace apps (e.g., for Salesforce AppExchange, Zapier App Directory) • Smart watch apps (watchOS and Wear OS) • Voice assistants (Amazon Alexa, Google Assistant, Siri) • Vehicle interfaces (Apple CarPlay, Android Auto, native OEM systems) • Physical tech products and smart devices