Arjay M.
Meta | Facebook & Instagram Ads Manager | Leads & Sales Growth
𝙍𝙪𝙣𝙣𝙞𝙣𝙜 𝙈𝙚𝙩𝙖 𝘼𝙙𝙨 𝙗𝙪𝙩 𝙣𝙤 𝙧𝙚𝙖𝙡 𝙧𝙚𝙨𝙪𝙡𝙩𝙨? 💸 Increasing spend, 𝙣𝙤 𝙡𝙚𝙖𝙙𝙨 𝙤𝙧 𝙨𝙖𝙡𝙚𝙨 📊 Active campaigns, 𝙪𝙣𝙧𝙚𝙡𝙞𝙖𝙗𝙡𝙚 𝙙𝙖𝙩𝙖 📉 Consistent traffic, 𝙥𝙤𝙤𝙧 𝙘𝙤𝙣𝙫𝙚𝙧𝙨𝙞𝙤𝙣𝙨 𝙃𝙚𝙧𝙚’𝙨 𝙃𝙤𝙬 𝙄'𝙡𝙡 𝙈𝙖𝙣𝙖𝙜𝙚 𝙔𝙤𝙪𝙧 𝘼𝙙𝙨 👇👇👇 📊 𝙁𝙞𝙭 𝙏𝙧𝙖𝙘𝙠𝙞𝙣𝙜 & 𝘿𝙖𝙩𝙖 𝘼𝙘𝙘𝙪𝙧𝙖𝙘𝙮 ⬩ Meta Pixel & Conversions API setup ⬩ Conversion tracking implementation ⬩ Campaign structure (CBO/ABO, learning phase, setup) ⬩ Facebook & Instagram campaign setup (including Reels) 💸 𝙄𝙢𝙥𝙧𝙤𝙫𝙚 𝙋𝙚𝙧𝙛𝙤𝙧𝙢𝙖𝙣𝙘𝙚 & 𝙇𝙤𝙬𝙚𝙧 𝘾𝙤𝙨𝙩𝙨 ⬩ Campaign management & budget allocation ⬩ Audience targeting (interests, lookalikes, segmentation) ⬩ Retargeting strategy setup ⬩ Ongoing optimization (CTR, CPL, conversion rates) ⬩ Identifying and stopping underperforming ads 🎯 𝙏𝙪𝙧𝙣 𝙏𝙧𝙖𝙛𝙛𝙞𝙘 𝙞𝙣𝙩𝙤 𝙇𝙚𝙖𝙙𝙨 & 𝙎𝙖𝙡𝙚𝙨 ⬩ Creative testing (angles, hooks, messaging) ⬩ Collaborating on ad creatives (visuals + copy direction) ⬩ Funnel & landing page optimization ⬩ Scaling winning campaigns ⬩ Driving qualified leads (not just volume) 📈 𝘿𝙖𝙩𝙖-𝘿𝙧𝙞𝙫𝙚𝙣 𝙊𝙥𝙩𝙞𝙢𝙞𝙯𝙖𝙩𝙞𝙤𝙣 & 𝙍𝙚𝙥𝙤𝙧𝙩𝙞𝙣𝙜 ⬩ Weekly performance tracking and reporting ⬩ Reading and analyzing campaign data ⬩ Identifying key metrics (ROAS, CPA, conversion signals) ⬩ Clear, actionable insights (no guesswork) ⚡ 𝙒𝙝𝙖𝙩 𝙔𝙤𝙪 𝘾𝙖𝙣 𝙀𝙭𝙥𝙚𝙘𝙩 ⬩ Structured, data-driven decision making ⬩ Continuous testing and improvement ⬩ Focus on performance, efficiency, and scalability ⬩ Proactive communication and clear updates 📩 𝙄𝙛 𝙮𝙤𝙪'𝙧𝙚 𝙨𝙚𝙚𝙞𝙣𝙜 𝙖 𝙛𝙞𝙩, 𝙨𝙚𝙣𝙙 𝙢𝙚 𝙖𝙣 𝙐𝙥𝙬𝙤𝙧𝙠 𝙢𝙚𝙨𝙨𝙖𝙜𝙚.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $3.5k
Billed in all: $9,884$9.9k
$3.5k in the last 6 months
Earnings, last 30 days
Skill rankings: Top 15% in Instagram
Ranked by MRR among everyone on Upwork with the skill.
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