Muraina M.

YOUR MUSIC DOESN’T NEED MORE NOISE. IT NEEDS THE RIGHT AUDIENCE. You’ve invested time, money, and creativity into your music. But releasing a great song is only the beginning. The real challenge is getting it in front of the right listeners, turning those listeners into engaged fans, and building momentum that continues beyond one release. That’s where I come in. I’m a Music Marketing Strategist helping independent artists, labels, and managers build sustainable growth across Spotify, YouTube, and social platforms through audience research, music promotion, playlist strategy, and targeted paid advertising. My approach is simple: understand your audience first, build the right campaign around them, then measure and optimize what works. WHAT I CAN HELP YOU GROW Spotify Growth Streams, saves, followers, listener engagement, and long-term audience development. Spotify Playlist Promotion Strategic, genre-matched outreach to relevant and legitimate playlist curators. YouTube Music Marketing Music video promotion, audience targeting, watch-time growth, subscriber acquisition, and Google Ads campaigns. Meta Ads for Music Facebook and Instagram campaigns designed to introduce your music to relevant audiences and turn attention into meaningful engagement. Audience and Competitor Research Identifying your ideal listeners, analyzing competing artists, and finding the strongest opportunities for your campaign. Campaign Strategy and Optimization Building, testing, analyzing, and refining campaigns based on actual performance data. Release and Artist Marketing Strategy Creating promotional roadmaps around singles, albums, music videos, playlists, and broader artist growth. I DON’T SELL FAKE GROWTH You won't get bots, fake streams, artificial engagement, or shortcuts that put your artist profile at risk. I focus on real audience development and measurable marketing outcomes. The goal isn't simply to make your Spotify numbers look bigger for a few days. It's to help you build an audience that discovers your music, listens, saves, follows, engages, and comes back. WHY MY APPROACH IS DIFFERENT Audience before advertising I don't believe in putting your music in front of everyone. I research who is most likely to connect with your sound and build campaigns around that audience. Strategy before spending Whether we're working with a large campaign budget or a lean test budget, I focus on targeting, creative, positioning, and optimization before simply increasing ad spend. Music marketing combined with paid advertising I combine music-industry promotion with digital advertising, allowing your Spotify, YouTube, social media, and promotional campaigns to work together rather than operating as isolated channels. Decisions backed by data Campaign performance is monitored through relevant KPIs so we can understand what's working, what isn't, and where your budget has the greatest opportunity. No vanity metrics Views and streams matter, but they're only part of the picture. I care about the quality of the audience behind those numbers and whether your marketing is creating sustainable momentum. THE RIGHT STRATEGY DEPENDS ON YOUR MUSIC A new independent artist doesn't need the same campaign as an established artist, record label, or manager launching a new release. That's why I don't start with a generic promotion package. I start by understanding: Your music → Your audience → Your competitors → Your goals → Your budget → Your best growth channels Then I build the strategy around those variables. If you're looking for someone who will treat your music like a brand and a business, not just another song to promote, we should talk. Send me a message and tell me what you're currently trying to achieve with your music. I'll help you identify the strongest path to get there.