Bobby B.

👋 Hi, I'm Bobby! I specialize in email, CRM, and lifecycle marketing - the systems that turn customer data and behavior into personalized experiences, stronger retention, and measurable revenue. I’m a full-stack crm and email marketer, which means I can own both the strategy and the hands-on execution: • Email campaigns and promotional calendars • Welcome, nurture, abandoned-cart and post-purchase flows • Transactional and behavior-triggered messaging • CRM automation, segmentation and personalization • Customer data organization and profile structures • Event mapping, conditional logic and dynamic content • Copywriting, design and HTML email development • A/B testing, reporting, attribution and deliverability • CRM and email audits with prioritized recommendations My work goes beyond building individual emails. I organize customer data, troubleshoot integrations, and create connected systems that deliver the right message based on each customer’s behavior, profile and lifecycle stage. I’ve worked across Klaviyo, Iterable, HubSpot, Pardot, Salesforce MC, Marketo, Mailchimp, Attentive, Postscript, and Zoho. I’m also comfortable partnering with Product, Engineering, Sales and RevOps when a project involves event data, integrations or complex automation logic. Whether you need a one-time audit, a new flow or campaign, technical CRM support, or ongoing fractional leadership, I can help turn your email program into a more reliable revenue channel. Send me a message with what you’re working on - I'd love to chat!