Rij A.

So you’re looking for a creative strategist, huh? I’ll make the bold assumption that you’re here because of one of 3 reasons: 🤖 You got Zucked Your ROAS is down, CPM is through the roof, conversions aren’t what they used to be. And you have no idea what’s going wrong. 😱 You’re scared you’ll get Zucked Your ad account is doing decently enough. It’s stable. But you have bigger ambitions, you want your brand to be at 10 figures yesterday. But every time you try to push spend, the numbers turn on you, and you’re forced to back down. 😎 You OWN Zuck Meta is your playground. You’re pushing volume and variety, business is scaling, and you’re crushing it. But you need more A-players on deck to help you keep feeding the machine. No matter which position you’re playing from, you’ve arrived at the same conclusion: “I don't just need more ads. I need better ones, and someone who knows the difference.” Okay, fair. Good call. But now you have another problem to deal with: Hiring the right creative strategist. And that’s its own beast, isn’t it? Everywhere you look there’s people with tall claims about spend. But you've done this dance before. You hire them, get burned, and they leave your account worse than where they started. Then there’s the countless newbies with no experience whatsoever, who heard the term “creative strategist” was “hot” and swarmed to it. Hire them, and watch them wreck your ad account while they run around like a headless chicken. So how do you even figure out who to hire? Well, I like to think I’m a good person. So I’m gonna help you out. Here’s a checklist you should keep in mind when hiring a creative strategist. (I’m totally not building up to me being the one who checks all of them, I promise) 📣 They need to understand how Meta advertising works The game is different in 2026. The strategies that used to work back in the day don’t anymore. Creative is the new targeting. Volume and variety is the name of the game. You need someone who gets that, and someone knows how to do it while staying compliant. 📝 They need to understand Direct Response Even if you get how Meta operates, it’s impossible to create high converting ads if you don’t know conversion psychology. You want someone who understands awareness levels, obsessively researches your market, your competition, and your customer’s pains, fears, desires and dreams… and hunts for new angles like a bloodhound. If they’ve read breakthrough advertising more times than they can count, and call the Gary Halbert letters their bible? Muah, chef’s kiss. That kind of a guy or gal will probably fare well. (Maybe someone who started their career at a place like Agora and broke their control? Wink wink, nudge nudge) 🗺️ Finally, they need to have a system. For EVERYTHING When it comes to scaling your meta ads profitably, you need to keep feeding the machine with fresh creative at volume. Over and over. Someone who doesn’t have a system for all parts of the job (from research to scripting to production), they’re… for the lack of a better word… screwed. And if your creative strategist is screwed, so are you. Now, you’d be hard pressed to find all 3 of those qualities in one individual… ...except for maybe one pretty cool guy I know 😏 You want me to tell you who that is? You REALLY want me to tell you? Fine. It’s me. It’s always been me. *The audience gasps* Dun Dun Dun. I know you’re a bit shocked by the reveal, but let’s compose ourselves, because there's more. Here’s why I’m the guy who’ll write you ads that print and help you scale your account to the moon: ✅ I’m an Agora trained direct response copywriter, and I have proven winners under my belt across niches – including a control VSL for Agora Equitymaster and many winning Meta ads for 9 figure DTC brands like FurLife. I didn’t come into creative strategy from “Video Editing” or “Content Marketing”. I came from hardcore direct response. ✅ I’ve learned all aspects of Meta advertising and creative strategy from some of the best in business. Like Matthew Volkwyn, the man who’s trained countless creative strategists who work with your most swiped brands. And Sam Bradbury, the undisputed king of advertorials. ✅ Finally, I have a system for every aspect of creative strategy. From research, to angle and format mapping, to production. I operate on a repeatable system so I can predictably churn out winners for you that print, time after time. That’s 3 for 3. So if you want an A+ creative strategist on your team that’s obsessed with marketing, and doesn’t need handholding or constant follow ups… Just a burning desire to make controls for you and then break them… We should chat :) BONUS TIP: You should NEVER hire a creative strategist without a test assignment. Regardless of who you’re interviewing, always start with a paid test! ⭐ All my services Creative strategy Ad scripts VSLs DFY statics Long form natives Advertorials Direct response copywriting