Mohit K.
Google Ads Meta Ads Lead Generation | DTC eCommerce + Service Business
It's not always a budget problem. What isn't working could be broken conversion tracking, targeting that's too broad, or ad copy that doesn't speak to your target audience. I find out which one is holding you back and fix it, the kind of fix that made one Shopify brand from $276 monthly sales to $12k monthly sales in 6 months. "ZERO" to +3x ROAS. And cutting the cost-per-lead by 62% for another service business, saving the wasted spend. Hi, I'm Mohit, a certified google ads ppc & meta ads specialist with 7+ years into paid marketing. I manage both ecommerce and lead generation for local service based businesses. For eCommerce: Google Ads eCommerce, Meta Facebook Ads eCommerce. - Auditing existing Google & Meta Ads Manager accounts to find why ROAS is stalling or spend is being wasted - Building and managing Google Shopping, Performance Max, and Search campaigns - Managing Google Merchant Center and product feed health - Set up and manage Meta Ads eCommerce campaigns (prospecting + retargeting) - Set up and manage TikTok Ads and TikTok Shop for product-based brands, Open AI Chatgpt Ads - Guiding creative strategy, creative testing frameworks, and ad angle iteration For Service Businesses Lead Generation : Google Ads Lead Generation, Meta Facebook Ads Lead Generation - Audit Google & Meta accounts to find why cost per lead is high or lead quality is poor - Build keyword strategy and campaign structure around real buyer intent - Set up google ads conversion tracking for calls, form submissions, and booked appointments - Set up and manage TikTok Ads campaigns for lead generation, OpenAI Chatgpt Ads - Reduce CPA/CPL while maintaining lead quality, not just chasing volume I start every account with an audit, not guesswork. Tracking gaps, wasted spend, and structural issues get fixed before I touch budgets or bidding. From there it's continuous testing on creative, audiences, and bid strategy, with clear weekly reporting tied to your actual revenue or lead numbers not vanity metrics. I've worked across health & wellness, beauty & personal care, fashion & apparel, jewelry, home/lifestyle, and automotive accessory eCommerce brands, as well as local service categories including auto repair, cleaning services, and healthcare/wellness providers, dentist / dental clinics, psychologist & therapist (s) with real experience, not general theory. Whether your Shopify store's ROAS isn't where it should be, or your service business is paying too much for the wrong leads, send me a message or click Invite to Job. Happy to take a quick look at your account before we talk scope. Best Regards, Mohit
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $1.9k
Billed in all: $10,574$11k
$482 in the last 6 months
Across 6 contracts
Across 53 contracts
Earnings, last 30 days
Skill rankings: Top 24% in Social Media Marketing
Ranked by MRR among everyone on Upwork with the skill.
- #147Campaign Reporting500 freelancers · 🇮🇳 #22Top 29%🇮🇳#22 of 63
- #264Google Merchant Center763 freelancers · 🇮🇳 #86Top 35%🇮🇳#86 of 189
- #342Facebook Pixel Setup & Optimization1,163 freelancers · 🇮🇳 #59Top 29%🇮🇳#59 of 148
- #426Google Ads Account Setup1,074 freelancers · 🇮🇳 #147Top 40%🇮🇳#147 of 280
- #449Google Shopping1,118 freelancers · 🇮🇳 #143Top 40%🇮🇳#143 of 290
- #456Google Ads Audit1,171 freelancers · 🇮🇳 #137Top 39%🇮🇳#137 of 272
- #658TikTok Ad2,322 freelancers · 🇮🇳 #41Top 28%🇮🇳#41 of 82
- #723TikTok Marketing2,601 freelancers · 🇮🇳 #27Top 28%🇮🇳#27 of 55