Kathinka R.

Description Marketing and e-commerce professional with a track record since 2023 building and scaling brands across multiple verticals. Currently leading TikTok Shop as a new sales channel end-to-end from zero to high five-figure monthly GMV within a single quarter — owning P&L, go-to-market and product launch strategy, affiliate/creator management, and paid ads. Key Highlights - Scaled TikTok Shop from launch to high five-figure GMV/quarter, driving toward 6-figure monthly revenue targets - End-to-end channel ownership: pricing, demand forecasting, and P&L accountability - Built and managed creator/affiliate programs — recruitment, tiered commission structures, and performance-based incentive systems - Managed paid social (TikTok Ads/GMV Max) alongside organic and affiliate-driven growth - Experience scaling early-stage startups in fast-moving, resource-constrained environments Education B.Sc., Final Grade 1.5 Bachelor Thesis in Neuroscience (English), Grade 1.0 TOEFL: 107 points (C1 level)