Danielle M.

Most early-stage companies don't have a sales problem. They have a system problem. Leads leak, follow-up is inconsistent, the CRM is a graveyard, and revenue still lives in the founder's head. I build the system, and the partner channels, that fix that. I'm a fractional sales and partnerships leader with 10+ years building go-to-market, channel, and revenue engines for B2B SaaS and tech-enabled companies. I don't just hand you a strategy deck. I build the outbound, stand up the partner program, configure the CRM, write the playbooks, and get a real pipeline running. A few things I've built: • Took a zero-producing channel territory to $3.2M in partner-influenced revenue in 6 months by activating and enabling a 400+ rep partner network • Built a company's first partner GTM ecosystem and drove $1.8M in net-new revenue in year one (36% sales growth), including a 200+ project enterprise deal • Built a startup's entire GTM engine from scratch: ICP segmentation, Apollo outbound sequences, sales enablement, pipeline, and CRM • Currently lead partnerships for a growth-stage company, building the partner program and co-selling motions from the ground up How I can help: • Strategic partnerships and channel programs: partner recruitment, activation, co-selling motions, partner enablement, and channel-driven revenue • GTM strategy and ICP: targeting, positioning, and segmentation that match who actually buys • Outbound systems: multi-touch Apollo sequences, call, SMS, and email cadences, persona messaging • CRM and revenue operations: HubSpot and Salesforce setup, pipeline stages, reporting, and hygiene • Sales enablement: playbooks, call scripts, objection guides, one-pagers, co-branded partner collateral • AI-assisted sales workflows: automating CRM logging, follow-up, and lead discovery (Clay, Zapier, n8n) • Fractional sales leadership: helping founders move from founder-led selling to a repeatable engine Best fit for: startups and growth-stage B2B companies, SaaS, and tech-enabled service businesses, especially founder-led teams ready to make sales and partnerships a system instead of a scramble. Tools: Apollo, HubSpot, Salesforce, Outreach, Clay, Zapier, n8n, LinkedIn Sales Navigator, ZoomInfo. If you're trying to turn scattered sales activity, or an untapped partner channel, into predictable, repeatable revenue, send me a message and let's map out what yours needs.