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Lauren H.
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Lauren H.

Marketing Strategist & Social Media Strategist | Funnels That Convert

Marketing strategist who runs social end to end. Recent results: a CPG brand from 68 followers to 1,729,300 content views in six months. A nonprofit's website visitors up 152% from social. A restaurant flipped from negative to positive sentiment in 14 days. Every number verified from native analytics, and every one of them started with strategy, not a content calendar. I'm Lauren. I think like a CMO. I execute like an agency. Most strategists can't execute. Most executors can't strategize. I do both, and that's why my clients keep me on retainer. Here's how I work: I don't start with tactics. I don't open Canva before I open a spreadsheet. Every engagement starts with your business, your customer, your competitors, and your goals. Then I build the strategy around what's real, not what's trending. Then I make it happen: content strategy, Instagram and TikTok growth, creator and UGC programs, brand systems, full campaigns. That's how I've helped over 100 businesses across healthcare, tech, food and beverage, finance, law, retail, and entertainment turn their marketing into revenue. Not vanity metrics. Not "brand awareness." Revenue. Some clients hire me to run their social and content end to end. Some hire me to build the strategy and hand it to their team. Some bring me in as their fractional CMO to lead the whole thing. I'm flexible because every business is different, and I'd rather build something that works for you than force you into a package. What I bring to the table: the strategic thinking of a Master's from Northeastern, the creative instincts of a journalist, and the execution of someone who's been building brands for over a decade. I've sat in the rooms where million-dollar marketing decisions get made, and I've been the one up at midnight making sure the campaign actually launches. Already know what you need? My Brand Snapshot is a fixed $250 strategy package, delivered as a 10-page PDF in 5 days. No meeting required, no back-and-forth scoping. You purchase it directly from my profile, I get to work, you get a full strategy back. Many of my long-term clients started exactly there. Whether you need your social run end to end or someone to figure out what's worth posting in the first place, that's where I work. - Lauren

🇺🇸Bakersfield, United States$50/hr100% JSS4.77 (37)Since May 2023
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Earnings and projects

MRR
$1k

Last 6 months ÷ 6

World#46,317 / 412k
🇺🇸Country#7,848 / 62.1k
Revenue, last 30 days
$2k

Last 6 months: $6.3k

World#21,338 / 412k
🇺🇸Country#4,338 / 62.1k
Total earnings
$39k

Billed in all: $39k

World#92,860 / 412k
🇺🇸Country#16,373 / 62.1k
Per project
$594

$417 in the last 6 months

World#167,058 / 412k
🇺🇸Country#28,271 / 62.1k
Projects, last 6 months
15

Across 16 contracts

63% fixed37% hourly
World#9,888 / 412k
🇺🇸Country#1,638 / 62.1k
Projects in all
65

Across 70 contracts

76% fixed24% hourly
World#46,500 / 412k
🇺🇸Country#7,138 / 62.1k

Earnings, last 30 days

$39.4k+$2k earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$37k$38k$39k$40kOct 8Oct 23Nov 7

Skill rankings: Top 10% in Social Media Content Creation

Ranked by MRR among everyone on Upwork with the skill.

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  2. #172Competitive Analysis1,472 freelancers · 🇺🇸 #37Top 12%
  3. #176Coaching1,319 freelancers · 🇺🇸 #40Top 13%
  4. #372Social Media Strategy2,932 freelancers · 🇺🇸 #81Top 13%
  5. #431Brand Development3,166 freelancers · 🇺🇸 #177Top 14%
  6. #435Instagram Marketing3,741 freelancers · 🇺🇸 #64Top 12%
  7. #437Branding & Marketing3,758 freelancers · 🇺🇸 #160Top 12%
  8. #488Brand Strategy3,282 freelancers · 🇺🇸 #185Top 15%