Manish S.

B2B Copywriter | Manufacturing, MedTech & SaaS | Website, Email & ABM

If your product is complex, your copy has a harder job than sounding good. It has to make an informed, skeptical buyer see why you - not another option - are worth choosing. And it has to do that without making them work too hard to understand you. I’m an Electrical & Electronics Engineer turned B2B Copywriter, specialising in Manufacturing, Industrial, MedTech, Healthcare, and SaaS. Being an engineer helps me understand the product. Being a copywriter makes me start somewhere else: the buyer. What problem are they trying to solve? What makes them skeptical? What do they need to believe before they will act? Get that right, and the copy stops sounding like someone selling to them. It starts sounding like someone who understands what they are dealing with. “That’s exactly the problem we have.” That is the reaction I’m after. And my clients have noticed it: “Manish caught up with the product knowledge quickly and understood the disruption we wanted to create in the market. He led patient awareness copywriting and it was a huge success amongst customers. In-hospital branding was an instant hit, and about 50+ hospitals adopted our patient awareness collaterals.” — Bhavya Shrivastava, Product Manager, Boston Scientific “His human-centered lens and attention to user pain points stood out, especially in B2B, where that’s often missing.” — Oil & Gas Website Copy Client, Upwork Good copy is not particularly useful if getting there creates more work for you. More explaining. More follow-ups. More revisions. More chasing deadlines. I try to remove that part too. You send the brief, product material, and whatever context you have. I do the research, find the angle, flag what needs a decision, and return copy your team can use. “His work is always to the point, and communication is very prompt. Any feedback shared is quickly implemented, and submissions are almost always ahead of the deadline.” — Current Upwork Client I’m Top Rated Plus with a 100% Job Success Score and available on Upwork 20–30 hours weekly. I can help with: → B2B website copy → Landing page copy → Email sequences and nurture campaigns → Product messaging and positioning → Sales copy → Account-based marketing campaigns (ABM) → Brochures and sales collateral → Thought leadership and LinkedIn copy When the work needs to hold up under legal, brand, compliance, product, or technical review, I know that part of the job too. I have spent a decade writing for companies where scrutiny comes with the territory. SHELL GLOBAL → 75+ assets across 6 manufacturing sectors → Brochures, sales presentations, website copy, email sequences, newsletters, and social cards → Cleared global Legal, Brand, and Sustainability reviews → Live worldwide BOSTON SCIENTIFIC | REZŪM → Nationwide integrated patient-awareness campaign → 7.2M+ reach on Meta → 225K+ link clicks → Patient-awareness collateral adopted by 50+ hospitals → Silver, Indian Marketing Awards 2024 BOSCH SOFTWARE & DIGITAL SOLUTIONS → Built its LinkedIn voice from the ground up for CXOs in North America and Europe → 55K organic views → 17.2% engagement rate in the first month Your copy should get through the people who need to approve it without losing the person it ultimately has to persuade. And you should not have to manage your copywriter through either. If that is what you need, send me the brief.