Mario P.

Packaging, Brand Identity & Merch Designer for Consumer Brands

I design packaging, brand identity and original illustration for brands with physical products — labels, boxes, logos and merch. Everything is drawn by hand. No AI output, no stock. That means artwork you own outright, can trademark, and can build a brand on. It's the one thing a competitor can't reproduce with a prompt. 9+ years in the industry. WHAT I DO Packaging & Label Design — a single SKU or a full product line. Shelf-ready artwork, correct dielines, and print files your printer won't send back. Illustrated Packaging — custom characters, mascots and hand-drawn artwork built into the pack itself. This is the part most packaging designers outsource. I don't. Brand Identity Systems — logo, colour, typography and illustration working as one system, documented so your team and your printer can use it correctly without me in the room. Art Direction — direction through to final files. One person from first sketch to the printer, so nothing gets lost in handover. BUILT FOR WHERE PACKAGING LIVES NOW A pack has to work three times: on shelf at arm's length, as a 400-pixel thumbnail on a product page, and as a still frame in a six-second video. I design for all three from the start — strong silhouette, legible at small size, artwork that survives being cropped. WHY BRANDS KEEP ME AROUND Most packaging projects don't end. A new flavour launches, a season changes, a line extends. I work with brands on an ongoing basis so the tenth SKU still looks like it belongs with the first — same hand, same system, no rebuilding the brand every time. Several of my clients have been with me for two years and counting. HOW I WORK Fixed price, clear scope. We agree the direction, I deliver strong initial concepts, we refine the winner, and you receive organised final files — AI, SVG, EPS, and print-ready PDFs with correct bleeds and dielines. Packaging projects typically start at $1,500. Monthly retainers available for brands with ongoing product roadmaps. Have a product launching? Send me the details and I'll come back with initial thoughts and a clear quote.