Anthony Y.Private profile: Upwork shows its earnings only to signed-in members, so we check it every few weeks, not daily. MRR here is a rough estimate (Upwork's six-month earnings ÷ months active). Last read Nov 5, 2026.

Marketing Strategy & ROI Optimization Expert With over 5 years of experience in marketing strategy, I have helped small and medium-sized businesses to large enterprises maximize ROI on their marketing spend. My expertise spans audience targeting, 1st and 3rd party data strategy, campaign optimization, vendor sourcing, and commercial term improvements, all with a focus on driving top-line revenue growth and bottom-line profitability. How I Can Help You Whether you’re looking to optimize existing marketing efforts or evaluate new opportunities, I can help with: ✅ Improving ROI through data-driven campaign optimizations ✅ Enhancing audience segmentation and targeting strategies ✅ Optimizing vendor performance and improving commercial terms ✅ Developing 1st and 3rd party data integration strategies ✅ Scaling performance through testing, analytics, and automation Project Process & Estimated Timeline Discovery Phase (1-2 months) ✅Collaborate with key stakeholders to understand current challenges and ROI goals ✅Analyze existing marketing data, audience segmentation, and campaign performance ✅Assess vendor effectiveness and contract terms (if applicable) ✅Develop key hypotheses for cost savings and revenue impact ✅Estimate financial opportunity ($ impact) of proposed improvements Implementation Phase (1-4 months, depending on needs) If You Have Existing Vendors ✅Audit current vendor performance and identify inefficiencies ✅Negotiate better commercial terms and pricing models ✅Implement campaign optimizations (A/B testing, audience refinement, bidding strategies, etc.) ✅Integrate 1st and 3rd party data for improved targeting If You Need Vendor Support ✅Research, evaluate, and recommend best-fit vendors ✅Negotiate contracts, pricing, and service levels ✅Develop an execution roadmap for campaign rollouts Performance Optimization & Scaling (Ongoing) ✅Implement real-time tracking, testing, and reporting ✅Refine key success metrics and adjust strategies accordingly ✅Provide training and documentation for internal teams Additionally, I have experience in software organization optimizations, including demand management, cost optimization, and contract negotiations to drive long-term efficiency. Flexible Payment Structure I’m open to structuring compensation based on a percentage of top-line revenue growth or cost savings, rather than a standard hourly rate, if that aligns with your goals. Let’s Connect Happy to discuss your needs and share insights from my work with Wayfair, PNC Bank, and various startups. Let’s set up a call to determine how I can help you achieve your goals.