Jessica D.

I build content engines that bring in traffic, leads, and customers month after month. The aviation education blog I run right now converts at 10.29%, about double the industry average. Hi, I am Jessica 👋 I act as a Content and SEO/AEO strategist for online brands that need more than a writer. My role is to own the strategy, lead writers, design concepts for graphic designers and web developers, and make sure content actually performs, tracking conversion rates and other relevant data. A little about me: I’m a private pilot, which is how I ended up strategizing for several aviation-based companies. I’ve also done SEO through two marketing agencies for rehab centers, dental offices, and therapists, and I write crypto and financial education content for Robert Kiyosaki’s team. So if you’re in aviation, healthcare, education, or finance, you won’t have to spend weeks explaining your industry to me. I'm not the lowest-cost option; clients hire me when they want one person to own SEO strategy, content systems, and performance, rather than managing multiple freelancers or guessing what to do next. I track what’s working and show you exactly what your content investment is returning. Every engagement includes performance reporting through GA4 and Looker Studio, plus tracking for how often your brand shows up in AI search like ChatGPT and Google’s AI Overviews. You’ll always know where your traffic is coming from, what’s converting, and where the next opportunity is. Right now I: ✅ Lead the full content operation for an aviation education brand, including a team of writers and a graphic designer ✅ Plan SEO and AEO strategy, content roadmaps, and podcast topics ✅ Review analytics and decide where CTAs, offers, and affiliate links go. CTA changes alone grew organic leads by 15% ✅ Edit and approve articles, LPs, and pages so they are ready to publish ✅ Plan and oversee WordPress & site migrations ✅ Build internal linking and backlink strategies, including HARO digital PR for healthcare brands ✅ Work with technical Claude Code & GitHub systems for AI automating websites and SEO processes If you are only looking for a plug-and-play blog writer, I am not the best fit. If you want someone to think like a content director and build a system that works, we will be a strong match. 💡 📊 Content and SEO Strategy -Topic and keyword research based on business goals -3–6 month content roadmaps and publishing calendars -SEO briefs and outlines that your writers can follow -On-page SEO recommendations and internal linking strategy -AEO ready content that performs in both search results and AI Overviews -E-E-A-T recommendations 💬 What clients say (check my reviews here on Upwork under my "All Work" profile) ⭐️⭐️⭐️⭐️⭐️ "Jessica is by far the best I have worked with. If I could give her a higher recommendation than 10 I would. She listens, creates exactly what I request (often better) and has delivered every project early! AMAZING! Her skills and knowledge exceeded expectation. The quality was also top notch. She made it easy to communicate and required no handholding." 🎯 Best fit projects I'm a great fit if you need help with things like: "We need a content & SEO lead to take ownership of our blog and resources." "We have writers but no strategy or editor to guide them." "We want a 3–6 month content plan that actually supports sales." "We're ready to scale content, but we don't want to manage 10 different freelancers." "We need someone who already knows aviation (or finance) so we don't have to teach them the industry." 🛠 Tools I use regularly SEO & Content: Sitebulb, Ahrefs, Semrush, Surfer, GA4, Google Search Console, Looker Studio, Yoast SEO, Rank Math Web & Platforms: WordPress, Shopify, Wix, Squarespace, Elementor, LMS platforms, GitHub, Claude Code Marketing & Funnels: Kit, ClickFunnels, lead magnets, CRO Send me a brief description of: -Your business -What content you're already doing -What "success" would look like in 6–12 months ...and I'll tell you how I'd approach it. — Jessica