Jessica D.

SEO/AEO & Content Strategy | Google Certified | High ROI Content

I build content engines that bring in traffic, leads, and customers month after month. Hi, I am Jessica 👋 I act as a Content and SEO/AEO Director for online brands that need more than a writer. My role is to own the strategy, lead writers, design concepts for graphic designers and web developers, and make sure content actually performs, tracking conversion rates and other relevant data. I’m not the lowest-cost option; clients hire me when they want one person to own SEO strategy, content systems, and performance, rather than managing multiple freelancers or guessing what to do next. I track what's working and show you exactly what your content investment is returning. Every engagement includes performance reporting through GA4 and Looker Studio so you always know where your traffic is coming from, what's converting, and where the next opportunity is. Right now I: ✅Work in SEO & AEO for E-Commerce ✅ Lead a full content operation for an online education brand ✅ Manage a team of writers and a graphic designer ✅ Plan SEO strategy, content roadmaps, and podcast topics ✅ Edit and approve articles so they are ready to publish ✅ Review analytics and decide where to place CTAs, offers, and affiliate links ✅Create briefs and concepts for social media posts that perform ✅ Form OKR plans and 60/30/10 reports If you are only looking for a plug-and-play blog writer, I am not the best fit. If you want someone to think like a content director and build a system that works, we will be a strong match. 💡 📈 What I do for clients Content and SEO Strategy 📊 -Topic and keyword research based on business goals -3–6 month content roadmaps and publishing calendars -SEO briefs and outlines that your writers can follow -On-page SEO recommendations and internal linking strategy - AEO ready content that performs in both search results and AI Overviews -E-E-A-T recommendations Editorial Leadership ✍️ -Manage and review multiple writers -Edit for clarity, SEO, and brand voice -Turn rough drafts into polished, publish-ready content -Maintain consistency across blogs, emails, and social content Creative and Podcast Direction 🎧🎨 -Create clear graphic briefs and concepts for designers -Plan content for podcasts and outline episodes -Record or co-host episodes when needed -Repurpose long-form content into short-form assets Performance and Conversion 💰 -Review analytics (GA4, GSC, etc.) -Identify content gaps and quick fixes -Decide where to place CTAs, lead magnets, and affiliate links -Help turn “traffic” into subscribers, students, and customers 💬 What clients say (check my reviews here on Upwork under my "All Work" profile) ⭐️⭐️⭐️⭐️⭐️ "Jessica is by far the best I have worked with. If I could give her a higher recommendation than 10 I would. She listens, creates exactly what I request (often better) and has delivered every project early! AMAZING! Her skills and knowledge exceeded expectation. The quality was also top notch. She made it easy to communicate and required no handholding." ⭐️⭐️⭐️⭐️⭐️ "Jessica is a delight to work with. She delivers high quality content on time. Highly recommended." ⭐️⭐️⭐️⭐️⭐️ "Jessica is a top-notch content writer. She effortlessly combines SEO techniques with clear, engaging writing. Her research skills are excellent, and she always delivers content that's ready to publish with minimal editing needed. If you want quality content that ranks well and connects with your audience, Jessica is the one to hire. Highly recommended!" 🎯 Best fit projects I’m a great fit if you need help with things like: “We need a content & SEO lead to take ownership of our blog and resources.” “We have writers but no strategy or editor to guide them.” “We want a 3–6 month content plan that actually supports sales.” “We’re ready to scale content, but we don’t want to manage 10 different freelancers.” 🛠 Tools & Skills I use regularly SEO & Content: Ahrefs, SEMrush, Surfer, GA4, Google Search Console, Yoast SEO Writing & Editing: Long-form articles, blog series, landing pages, email sequences Project & Team Management: Asana, Monday, Trello, Slack Web & Platforms: WordPress, Shopify, Wix, Squarespace, Elementor Design Direction: Canva, Figma, Adobe Suite (for briefing and review, not heavy production) Marketing & Funnels: Kit, ClickFunnels, lead magnets, basic CRO principles If you’re looking for someone who can own your content & SEO function, manage writers, and help you build a content system that actually drives the business forward… let’s talk. Send me a brief description of: -Your business -What content you’re already doing -What “success” would look like in 6–12 months …and I’ll tell you how I’d approach it. — Jessica