Victoria C.

Hi, I’m Victoria—an experienced direct mail marketing professional with over 20 years of expertise building highly successful B2C and B2B campaigns from the ground up. I specialize in turn-key direct mail strategy, campaign execution, and data-driven performance analysis that consistently delivers high ROI. As a former Director of Direct Mail for a national franchise network, I scaled campaigns from 50,000 to over 1 million pieces monthly, delivering a 1,900% increase in volume and generating over $3M in monthly revenue. I’ve led everything from strategy to audience targeting and A/B testing, creative development, vendor negotiations, and CRM integration—always with a deep focus on results, and efficiency. But more than anything, my strength lies in strategic thinking: 🔹 I develop direct mail strategies that align with overall business goals 🔹 I create long-term campaign roadmaps, testing calendars, and performance models 🔹 I specialize in identifying high-impact opportunities through customer modeling and data insights 🔹 I know how to scale smart, and I think like a business owner while doing it Whether you’re a growing business or an established brand, I bring: 🔹 Entrepreneurial thinking to scale your campaigns with purpose 🔹 Strategic planning backed by hands-on execution 🔹 Proven leadership with vendor and agency teams Let’s turn your direct mail efforts into your most profitable channel. I'm also available for one-hour strategic consultations.