Matt W.

I’m a User Researcher and UX Designer specialising in behavioural research, usability testing, and evidence-based product design. I uncover how people actually think, decide, and interact with digital products - then translate these insights into clear, code-ready UX design that development teams can implement immediately. My research work focuses on: • User interviews, behavioural analysis, and observational studies • Usability testing (moderated/unmoderated) • UX audits and heuristic evaluations • Journey mapping, decision mapping, and task analysis • Discovery research to validate product ideas and reduce assumptions Once the data is clear, I convert findings into: • Information architecture & user flows • Wireframes & low-fi prototypes • Actionable UX recommendations • Developer-ready documentation that speeds up delivery and reduces rework My approach is practical, structured, and deeply research-led. I’ve worked remotely for many years with agencies, startups, and community organisations - leading end-to-end research cycles, communicating insights to stakeholders, and shaping product direction with clarity and confidence. If you need a researcher who can drive product decisions, validate ideas, and deliver UX design aligned with real user behaviour, I’d be happy to support your project. Drop me a line and we can chat.