Samuel T.

I help B2B and professional services businesses strengthen their positioning, create effective content, and run marketing campaigns that build visibility, generate leads, and support growth. With 20+ years of experience in marketing and communications, I combine strategy with hands-on execution. I can develop the plan, sharpen the messaging, create the content, manage the campaign, and track performance. My experience covers B2B marketing, LinkedIn, content, social media, email, brand positioning, demand generation, and integrated digital campaigns. HOW I CAN HELP - Develop B2B marketing strategies, campaign plans, and go-to-market plans. - Develop LinkedIn strategies, thought leadership, and B2B content. - Create content including social posts, blogs, articles, carousels, email copy, and marketing materials. - Manage social media content calendars, publishing, engagement, and performance tracking. - Plan and manage integrated campaigns across email, social media, content, and other digital channels. - Develop brand positioning, messaging, and value propositions. - Develop lead-generation campaigns and sales enablement materials. - Audit marketing activity, identify gaps, and recommend practical improvements. HOW I WORK I start by understanding your business, audience, objectives, and current marketing challenges. I then develop a practical approach based on what you need, whether that's a specific campaign, ongoing content and marketing support, or broader marketing strategy and execution. I can work independently or alongside your existing team. EXPERIENCE My background includes leading marketing and communications for DHL across East Africa, working with global brands at Ogilvy Africa, and managing multi-market marketing for MDF Training & Consultancy. More recently, I've supported U.S. and international businesses with B2B content, LinkedIn, social media, email campaigns, digital marketing, and growth initiatives. I also have 10+ years of experience working remotely with international clients and distributed teams. If you need an experienced B2B marketer who can think strategically and execute the work, I'd be happy to discuss your project.