Erica B.

I design logos and full brand identities for founders and growing businesses. With years of experience in logo design and visual identity systems, I create considered, high-quality brands that feel calm and confident. My work is grounded in clarity and intention, ensuring your brand communicates trust before you have said a word. I specialise in branding for coaching, wellness, creative and premium product-based businesses seeking an elevated and thoughtful visual presence. Whether you are launching something new or refining an established brand, I help translate your vision into a cohesive identity that feels aligned and commercially strong. My approach combines strategic thinking with refined visual execution. Every decision — typography, colour, layout, mark-making — is guided by long-term brand positioning and genuine creativity rather than trends. Clients value my clear communication, discretion, and ability to manage projects smoothly from concept to final delivery. I love to work with clients who value collaboration, depth, and attention to detail. I offer a tiered approach starting with Logo Essentials $250 - $350. Brand identity projects typically range between $750–$2,000 depending on scope and deliverables. If you’re looking for a designer who will treat your brand as an investment rather than a quick fix, I’d be happy to connect.