Matthew S.

I'm a freelance marketing consultant with over 15 years’ experience in a variety of digital roles and a proven track record of implementing complex web analytics systems and delivering highly-successful performance marketing campaigns. My key technical skills are as follows: Web Analytics: - Google Analytics (UA and GA4) and Adobe Analytics Tag Management: - Google Tag Manager (inc. server-side), Adobe Launch and data-layer design Reporting: - Google BigQuery and Google Looker Studio Programming Languages: - HTML, JavaScript and SQL Paid Search Campaign Management: - Google Ads, Microsoft Ads and Google Search Ads 360 Paid Social Campaign Management: - Facebook Ads, LinkedIn Ads Programmatic Display and Video Campaign Management: - Google Campaign Manager 360, Google Display and Video 360 and YouTube Organic Search Campaign Management: - Google Search Console, Bing Webmaster Tools and Screaming Frog