Syed Shuayb A.

Performance Marketing & MarTech Consultant | Ex-Google I turn ad spend into qualified leads, revenue, and app users — not just clicks. With 6+ years of experience across Lead Generation, E-commerce, and App Acquisition, I build and optimize performance marketing campaigns across Google Ads, Meta, Apple Search Ads, TikTok, Snapchat and LinkedIn. My approach combines campaign strategy, conversion tracking, attribution, audience segmentation, and funnel optimization so ad platforms receive the right signals to optimize toward what actually matters to your business. WHERE I ADD THE MOST VALUE Lead Generation: + B2B & B2C lead generation + CPL-focused campaign optimization + Qualified lead and conversion optimization + CRM feedback loops + Full-funnel lead generation strategy + Landing page & conversion optimization E-commerce: + Google Ads & Social Media Ads + Search, Performance Max & Shopping + ROAS and revenue optimization + Product/feed optimization + Audience segmentation & remarketing + Conversion rate optimization App Acquisition: - Apple Search Ads - Meta App Install campaigns - TikTok & Snapchat App campaigns - CPI optimization - Install and post-install event optimization - Attribution and user acquisition analysis PLATFORM & TRACKING EXPERTISE Google Ads - Search, Display, Performance Max & YouTube Meta Ads - Facebook & Instagram Apple Search Ads TikTok Ads Snapchat Ads GA4 [Google Analytics (custom events)] Google Tag Manager Google Merchant Center Looker Studio Google Search Console TRACKING & ATTRIBUTION I don't just launch campaigns and optimize based on clicks. I build and manage the tracking infrastructure behind campaigns so platforms can receive reliable conversion signals and optimize toward better outcomes. GA4 & Google Tag Manager implementation Conversion tracking & event setup Meta Pixel & Conversions API Event deduplication & attribution CRM-to-ad-platform feedback loops Tracking troubleshooting & validation Funnel and conversion analysis WHAT MAKES ME DIFFERENT? I understand both sides of performance marketing: the advertising and the data behind it. I can build the campaigns, implement the tracking, analyse the funnel, identify where performance is being lost, and optimize toward the business metric that actually matters - whether that's revenue, ROAS, qualified leads, CPL, CPA, or CPI. I also have hands-on experience working with CMS like WordPress, Shopify, Wix, Drupal, and BigCommerce, which helps me understand the website and conversion journey beyond the ad account. HOW I WORK Before touching any campaigns, I analyse the existing account structure, tracking, funnel, audience, website/app experience, and historical performance. Then I build a strategy around your actual data rather than assumptions. If you're looking for someone who can manage the Ads AND understand the tracking, attribution, and conversion data behind them, let's talk. Send me a message with your current goals or challenges, and let's identify where your advertising can perform better.