Kevin Jay B.

𝗧𝗵𝗲 𝗚𝗿𝗼𝘄𝘁𝗵 𝗜𝗻𝗳𝗿𝗮𝘀𝘁𝗿𝘂𝗰𝘁𝘂𝗿𝗲 𝗕𝗲𝗵𝗶𝗻𝗱 𝗣𝗿𝗲𝗱𝗶𝗰𝘁𝗮𝗯𝗹𝗲 𝗥𝗼𝗼𝗳𝗶𝗻𝗴 𝗥𝗲𝘃𝗲𝗻𝘂𝗲｡ Most roofing companies don't need another person to "𝗿𝘂𝗻 𝗮𝗱𝘀｡" They need someone who can look at the entire customer acquisition system and identify where revenue is being lost. 𝗧𝗵𝗮𝘁'𝘀 𝘄𝗵𝗮𝘁 𝗜 𝗱𝗼｡ I help roofing companies build and optimize a complete customer acquisition and lead-conversion system, from the first homeowner search all the way to the booked inspection, estimate, follow-up, and closed job. 𝗥𝗼𝗼𝗳𝗶𝗻𝗴 𝗚𝗿𝗼𝘄𝘁𝗵 𝗦𝘆𝘀𝘁𝗲𝗺 I connect: LSA → Google Ads → Meta Ads → Local SEO → Funnels → CRM → Follow-Up → Appointments → Estimates → Revenue Instead of treating each channel as a separate service, I look at how the entire system works together. 𝗠𝘆 𝗮𝗽𝗽𝗿𝗼𝗮𝗰𝗵 𝟭｡ 𝗗𝗶𝗮𝗴𝗻𝗼𝘀𝗲 I audit your current marketing and sales funnel to identify what's actually limiting growth. 𝗧𝗵𝗶𝘀 𝗰𝗮𝗻 𝗶𝗻𝗰𝗹𝘂𝗱𝗲: Google Ads Local Services Ads Google Business Profile Local SEO Meta Ads Website and landing pages Conversion tracking Lead response CRM Missed calls Appointment booking Estimate follow-up 𝟮｡ 𝗕𝘂𝗶𝗹𝗱 Once we identify the bottlenecks, I build the infrastructure needed to fix them. This can include: GoHighLevel CRM Lead pipelines Speed-to-lead automation Missed-call text-back SMS & email nurturing Appointment workflows Lead qualification Estimate follow-up Lead reactivation Tracking and attribution 𝟯｡ 𝗚𝗲𝗻𝗲𝗿𝗮𝘁𝗲 I manage the acquisition channels that can bring qualified homeowner demand: Google Search Ads Google Local Services Ads Meta Ads Local SEO Google Business Profile Retargeting 𝟰｡ 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗲 I don't optimize campaigns simply for clicks or cheap leads. I look at: Lead → Contact → Appointment → Inspection → Estimate → Closed Job The objective is to understand which channels and processes are producing actual business opportunities. 𝟱｡ 𝗦𝗰𝗮𝗹𝗲 Once we identify what works, we can increase investment into the channels, markets, services, and campaigns that have the strongest economics. What I can help you with ✓ Google Ads / PPC ✓ Google Local Services Ads (LSA) ✓ Meta / Facebook Ads ✓ Local SEO ✓ Google Business Profile optimization ✓ Roofing keyword & competitor research ✓ Landing pages & conversion funnels ✓ GoHighLevel CRM ✓ CRM pipeline design ✓ Missed-call automation ✓ Speed-to-lead systems ✓ SMS & email automation ✓ Appointment booking ✓ Estimate follow-up ✓ Lead nurturing & reactivation ✓ Conversion tracking ✓ Google Tag Manager / GA4 ✓ Campaign optimization ✓ Marketing attribution ✓ Lead-quality analysis ✓ Growth strategy & reporting 𝗠𝘆 𝗽𝗵𝗶𝗹𝗼𝘀𝗼𝗽𝗵𝘆 Diagnose the leak. Build the system. Scale what works. Because more leads don't automatically mean more revenue. A roofing company can generate hundreds of inquiries and still lose opportunities because of slow response, missed calls, weak follow-up, poor qualification, or a broken sales process. That's why I look beyond the ad account. I look at the entire revenue journey. If you're a roofing company looking for someone to manage one isolated marketing channel, I may not be the best fit. But if you want a strategic partner who can look across paid acquisition, organic search, CRM, automation, funnels, and conversion and help turn those pieces into one measurable growth system, let's talk.