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Naomi H.

Naomi H.

Brand Identity & Brand Strategy, Expert-Vetted | D2C Health & Wellness

I help health & wellness founders position their brand to attract their ideal audience & sell more. 🏵️ Top 1% Expert-Vetted | Selected by Upwork's Talent Scout | 12+ years incl. PwC's global GenAI launch Brand strategy & brand identity for premium D2C health, wellness, beauty & lifestyle founders. ✍️ 𝗛𝗮𝗻𝗱-𝗱𝗿𝗮𝘄𝗻 𝗮𝗻𝗱 𝗼𝗿𝗶𝗴𝗶𝗻𝗮𝗹. 𝗡𝗼 𝗔𝗜. 𝗡𝗼 𝘁𝗲𝗺𝗽𝗹𝗮𝘁𝗲𝘀. Known as the brand partner founders keep coming back to. → Brand strategy, brand identity, brand guidelines, packaging & web design, all in one place. Why 150+ founders and Fortune 500 brands have chosen me: ✔️ Selective by design. A small number of brands, each with my full attention. ✔️ 12+ years building brands, including PwC's global GenAI launch ✔️ Brand strategy and consumer psychology behind every decision ✔️ Repeat clients who return for packaging, websites & launch support Is this you? 🔸 Your product is excellent and your branding is either non-existent or doesn't show it yet 🔸 You're launching soon and need a brand identity that looks established 🔸 A cheaper route left you looking like everyone else and doesn't feel right Not sure where to start? Send me a message and tell me what you're building. I'll tell you honestly if I'm the right fit and what I'd focus on first. No cost, no pressure. How it works 1️⃣ Strategy first. Your market, customer & positioning shape every design choice. 2️⃣ One considered concept, refined with you through clear revision rounds. 3️⃣ A complete brand system across print & digital, packaging, website & socials. Recent work: 🌿 RaerEssence - brand strategy, brand identity & packaging for a premium wellness brand 💪 STRV - brand identity & packaging for a men's supplement built to be recognised on the shelf 🧠 Ironwave - brand strategy, brand identity & web design for a clinical psychologist in pro sport 💬 Caleb B. ⭐️⭐️⭐️⭐️⭐️ "Naomi is a world-class branding expert. She took the time to deeply understand our business, audience and USP. I can vouch for her creativity, artistry and impeccable attention!" 📅 Now booking for Nov/ Dec 2026: 2 slots remaining. 𝗥𝗲𝗮𝗱𝘆 𝘁𝗼 𝘀𝘁𝗮𝗿𝘁? Send me the brand you're launching - I'll reply the same day with a few initial thoughts. What I do: Brand Strategy · Brand Identity · Brand Guidelines · Corporate Brand Identity · Brand Consulting · Brand Naming · Packaging Design · Web Design · UI/UX · Social Media Design Tools: Adobe Illustrator, Adobe Photoshop, Figma, Framer, Shopify

🇬🇧London, United Kingdom$65/hr100% JSS4.62 (42)Since May 2023
GlobeUpwork

Earnings and projects

MRR
$4.4k

Last 6 months ÷ 6

World#6,694 / 412k
🇬🇧Country#168 / 10.7k
Revenue, last 30 days
$6.7k

Last 6 months: $27k

World#3,300 / 412k
🇬🇧Country#97 / 10.7k
Total earnings
$182k

Billed in all: $183k

World#17,721 / 412k
🇬🇧Country#403 / 10.7k
Per project
$2.2k

$1.7k in the last 6 months

World#71,160 / 412k
🇬🇧Country#1,434 / 10.7k
Projects, last 6 months
16
100% fixed0% hourly
World#8,872 / 412k
🇬🇧Country#165 / 10.7k
Projects in all
82

Across 86 contracts

90% fixed10% hourly
World#35,676 / 412k
🇬🇧Country#897 / 10.7k

Earnings, last 30 days

$183k+$6.7k earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$175k$180k$185kOct 8Oct 23Nov 7

Skill rankings: Top 0.97% in Logo Design

Ranked by MRR among everyone on Upwork with the skill.

  1. #8Brand Style Guide427 freelancers · 🇬🇧 #2Top 2%
  2. #11Brand Naming249 freelancers · 🇬🇧 #1Top 4%
  3. #18Rebranding520 freelancers · 🇬🇧 #2Top 3%
  4. #20Visual Identity815 freelancers · 🇬🇧 #3Top 2%
  5. #29Brand Marketing1,198 freelancers · 🇬🇧 #1Top 2%
  6. #31Brand Positioning909 freelancers · 🇬🇧 #3Top 3%
  7. #38Corporate Brand Identity2,351 freelancers · 🇬🇧 #4Top 2%
  8. #38Brand Design2,324 freelancers · 🇬🇧 #4Top 2%