Anthony A.

I help companies build the systems and infrastructure behind a scalable sales operation. With 7+ years of B2B sales experience, I understand what sales teams need from the operational side—not just how to use the tools, but how to build a process that actually works. I can help you: - Build & optimize your CRM — organize pipelines, stages, fields, workflows, and data so your team has a clean system to work from. - Build prospecting infrastructure — identify your ideal customer profile, create targeted lists, enrich data, and structure accounts and contacts for outbound. - Build sales sequences — create targeted email and outreach sequences based on your ICP, messaging, personas, and sales process. - Automate repetitive work — reduce manual tasks with workflows, lead routing, follow-ups, notifications, and other automations. - Improve sales processes — create structure around how leads move from prospect → opportunity → customer. - Build reporting & visibility — give leadership a clear view of pipeline, activity, conversion, and performance. - Develop outbound strategy — translate your ICP and value proposition into a repeatable prospecting system your team can execute. - Apollo Included — Apollo access provided and managed by me for prospecting, data enrichment, list building, and outbound infrastructure. The goal isn't simply to “set up a CRM.” It's to build a clean, organized sales engine that saves your team time, improves execution, and gives leadership visibility into the pipeline. I'm comfortable working across different CRM, sales intelligence, automation, and outreach platforms and can quickly adapt to your existing tech stack. Best suited for: startups, agencies, founders, and growing B2B teams that need their sales infrastructure built, cleaned up, or optimized.