John D.

Creative Director & Designer | Brand, Web, Ads + AI Design Systems

Hello, I'm a Creative Director and designer with 10+ years across brand, web, and ad creative. I help companies turn ideas into polished work that performs, not just looks good. Recent results include a 5.3x ROAS and 1,000+ leads in one week on a B2B acquisition campaign, a 7.5x ROAS on paid social for a fitness app, and complete brand systems built from scratch for SaaS, healthcare, and B2B clients. Most recently, I served as Creative Director and Marketing Director at a B2B marketing agency, where I owned creative across paid media, brand, web, and campaigns. Here's what sets me apart on AI: I'm not just another "AI graphic designer" generating images. I build systems. I use Claude Design and custom Claude skills to turn brand guidelines into reusable, on-brand design systems, Zapier to automate production workflows, and ChatGPT and Claude as thinking partners for ideation and concepting. The result is faster output without losing taste, judgment, and the human element that actually makes work good. (I'm also a Claude Certified Architect.) What I do best: - Brand identity and logo design - Web design and landing pages (Webflow, WordPress) - Ad creative; static and video, for Meta, TikTok, Google - AI-assisted design systems (Claude Design, Claude skills, Zapier, ChatGPT) - Decks, presentations, and pitch materials - Email design and HubSpot campaigns - Creative direction across full campaigns If you need a creative partner who can take a project from concept through execution across brand, web, and campaigns, or help building an AI-ready design system, I'd love to talk.