Skip to content
BackNov 7
John D.
Upwork badge

John D.

Marketing Generalist & Designer | Brand, Web, Ads, & AI Design Systems

Hello, I'm a marketing & creative professional with 10+ years across campaigns, brand, web, and ad creative. I help companies turn ideas into polished work that performs, not just looks good. Recent results include a 5.3x ROAS and 1,000+ leads in one week on a B2B acquisition campaign, a 7.5x ROAS on paid social for a fitness app, and complete brand systems built from scratch for SaaS, healthcare, and B2B clients. Most recently, I served as Creative Director and Marketing Director at a B2B marketing agency, where I owned creative across paid media, brand, web, and campaigns. Here's what sets me apart on AI: I'm not just another "AI graphic designer" generating images. I build systems. I use Claude Design and custom Claude skills to turn brand guidelines into reusable, on-brand design systems, Zapier to automate production workflows, and ChatGPT and Claude as thinking partners for ideation and concepting. The result is faster output without losing taste, judgment, and the human element that actually makes work good. (I'm also a Claude Certified Architect.) What I do best: - Brand identity and logo design - Web design and landing pages (Webflow, WordPress) - Ad creative; static and video, for Meta, TikTok, Google - AI-assisted design systems (Claude Design, Claude skills, Zapier, ChatGPT) - Decks, presentations, and pitch materials - Email design and HubSpot campaigns - Creative direction across full campaigns - Photo editing and retouching (color correction, restoration, background removal, head swaps) - Proofreading and copy editing for marketing copy, web pages, and long-form content If you need a creative partner who can take a project from concept through execution across brand, web, and campaigns, or help building an AI-ready design system, I'd love to talk. I also take on one-off photo edits and proofreading projects for individuals and businesses.

🇺🇸Nashville, United States$55/hr100% JSS4.99 (48)Since May 2023

Earnings and projects

MRR
$660

Last 6 months ÷ 6

World#66,202 / 412k
🇺🇸Country#10,146 / 62.1k
Revenue, last 30 days
$535

Last 6 months: $4k

World#61,114 / 412k
🇺🇸Country#8,151 / 62.1k
Total earnings
$31k

Billed in all: $33k

World#107,396 / 412k
🇺🇸Country#18,566 / 62.1k
Per project
$313

$360 in the last 6 months

World#227,240 / 412k
🇺🇸Country#37,054 / 62.1k
Projects, last 6 months
11
73% fixed27% hourly
World#15,931 / 412k
🇺🇸Country#2,472 / 62.1k
Projects in all
100

Across 103 contracts

64% fixed36% hourly
World#27,783 / 412k
🇺🇸Country#4,462 / 62.1k

Earnings, last 30 days

$33.4k+$535 earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$32.5k$33.0k$33.5kOct 8Oct 23Nov 7

Skill rankings: Top 13% in Adobe Creative Suite

Ranked by MRR among everyone on Upwork with the skill.

  1. #61AI Model Training Prompt337 freelancers · 🇺🇸 #8Top 18%
  2. #364Adobe Creative Suite2,862 freelancers · 🇺🇸 #186Top 13%
  3. #448Creative Direction2,705 freelancers · 🇺🇸 #172Top 17%
  4. #655Brand Strategy3,282 freelancers · 🇺🇸 #230Top 20%
  5. #835Landing Page Design4,897 freelancers · 🇺🇸 #110Top 17%
  6. #843UX & UI Design4,497 freelancers · 🇺🇸 #132Top 19%
  7. #889Content Strategy4,813 freelancers · 🇺🇸 #226Top 18%
  8. #1,021Microsoft PowerPoint7,120 freelancers · 🇺🇸 #202Top 14%